Chapter 5 Flashcards
Reasons females participate in sport less
- seen as the ‘weaker sex’
- less money is received
- don’t have enough time
- fewer role models
- less media coverage
What is a role model
A person looked up to by others as an example to be imitated
Reasons ethnicity affects levels of participation
- less successful people seen
- cultural and religious traditions
- no women only gyms
- suitable kit is expensive
Reasons age affects participation
- little free time
- amount of disposable income
- amount of flexibility
- haven’t reached maximal strength
- change in tidal and stroke volume
- change in health
- likelihood of injury
- ability to use and take in oxygen
- skill level
Ways family can help with participation
- provide equipment
- provide transport
- becoming a role model
Ways friends and peers can help with participation
- impact you opinion on a sport
- can have a negative attitude towards a sport
Reasons disabilities have an impact on participation
- limited number of coached with the necessary qualification
- not all local facilities have the adaptations
- traveling can be problematic
- media coverage is increasing
What is commercialization
The management or exploitation of a person, organization or activity in a way designed to make a profit
What is the media
Covers a diverse range of technologies that act as a means of mass communication
Parts of the media
- broadcast media
- internet and social media
- print media
- outdoor media
Examples of broadcast media
- television
- radio
Examples of internet and social media
Social media
Examples of print media
- newspapers
- magazines
Examples of outdoor media
- billboards
What is a sponsor
An individual or groups which provides support to an event, activity, person or organization
Examples of sponsorship
- financial
- clothing, equipment and footwear
- facilities
Positive impacts of sponsorships and the media on performer
- higher wages
- become hero’s and role models
- new technology, kit, equipment …
- more competitions
Negative impacts of sponsorship and the media on performers
- reduce their enjoyment
- mistakes made can become very public
- demands
- maintain their appeal
- scrutiny on private lives
- overtraining can lead to injury
- focused on men
Positive impacts of sponsorship and the media on officials
- become hero’s or role models
- their career path with develop more
Negative impacts of sponsorships and the media on officials
- increased pressure
- reduces officials enjoyment
- mistakes are made very public
Positive impacts of sponsorships and the media on the sport
- increased interest
- more money available
- bigger prize awards
- more competitions
- more role models
Negative impacts of sponsorships and the media on the sport
- rules are changed
- over exposure can result in lost interest
- minority and women get less exposure
- can become dependent on money
- can sell products that promote poor lifestyle choices
Positive impacts of sponsorships and the media on the audience/spectatops
- easier to support team as online
- commentary available
- live coverage
- information is available
- improved viewing
- more competitions
- more media coverage
- better quality facilities