Chapter 4 Terms Flashcards
Rationale for the RBV Approach:
- When the external environment is subject to rapid change, internal resources and capabilities offer a more secure basis for strategy than market focus.
- Resources and capabilities (R&Cs) are the primary sources of profitability.
- Benchmarking:
− Examining whether a firm has the resources and capabilities to perform activities in a manner superior to competitors
- SWOT analysis:
A tool for determining a firm’s strengths (S), weaknesses (W), opportunities (O), and threats (T)
− The intuition-based view deals with the:
external O and T, enabled and constrained by formal and informal rules of the game.
− The resource-based view concentrates on the:
internal S and W to identify and leverage sustainable competitive advantage.
- Resource and capability:
The tangible and intangible assets a firm uses to choose and implement its strategies
- Tangible resource and capability:
Assets that are observable and easily quantified
Intangible resource and capability:
Assets that are hard to observe and difficult (if not impossible) to quantify
Examples of Tangible Resources:
Financial, Physical, Technological
Examples of Intangible Resources:
Human, Innovation, Reputation
- Value chain:
A stream of activities from upstream to downstream that add value
- Commoditization:
A process of market competition through which unique products that command high prices and high margins gradually lose their ability to do so, thus becoming commodities
- Offshoring
Outsourcing to an international or foreign firm
- Onshoring
Outsourcing to a domestic firm
- Captive sourcing
Setting up subsidiaries abroad so that the work done is in-house but the location is foreign; Also known as foreign direct investment (FDI)