Chapter 10 Foreign Market Entry& 12 Alliances and Acquisitions Terms Flashcards
Overall Liability of Foreignness comes from 3 groups
- Liability of Non-Native Status
- Liability of Newness
- Liability of emergingness
Institutional void:
Institutional conditions of a country lacking market-supporting infrastructure
Debate 1: Liability versus Asset of Foreignness
Country-of-origin effect: The positive or negative perception of firms and products from a certain country
A contrasting view to liability of foreignness argues that under certain circumstances, being foreign can be an asset (comparative advantage)
Country-of-origin effect:
The positive or negative perception of firms and products from a certain country
Institutions, Resources, and Foreign Market Entries
IBV:
1. Regulatory Risks
2. Trade and investment barriers
3. Differences in cultures, norms, and values
RBV
1. Value
2. Rarity
3. Imitability
4.Organization
Foreign Market Entries: (IBV & RBV combine into this to shape entry)
1. Where
2. When
3. How
Core Decisions in Foreign Market Entries
Where/Why: location advantages & strategic motivations; distance
When: First-mover vs. late-mover
How: entry / establishment modes
Location-specific advantage:
The benefits a firm reaps from the features specific to a place
Matching Strategic Goals with Locations
Table 10.1
Strategic Goals: Natural resource seeking
Location-Specific Advantages: Possession of natural resources and related transport and communication infrastructure
Strategic Goals: Market seeking
Abundance of strong market demand and customers willing to pay
Strategic Goals: Efficiency seeking
Economies of scale and abundance of low-cost factors
Strategic Goals: Innovation seeking
Abundance of innovative individuals, firms, and universities
Factors for Choosing Foreign Entry Locations
Strategic goals
–> Location-specific advantages
Cultural and institutional distances
C. cultural
A. administrative
G. geographical
E. economic
Ghemewat’s CAGE Framework for Assessing Country Differences: Distance between two countries increases with:
- Cultural Distance: Different languages, ethnicities, religions, social norms, Lack of connective ethnic or social networks
- Administrative and Political Distance: Absence of shared political or monetary association, Political hostility, Weak legal and financial institutions
- Geographical Distance: Lack of common border, water-way access, adequate transportation or communication links, Physical remoteness
- Economic Differences: Different consumer incomes
Different costs and quality of natural, financial, and human resources, Different information or, knowledge
Ghemewat’s CAGE Framework for Assessing Country Differences: Industries most affected by source of distance
- Cultural Distance: Industries with high linguistic content
(TV, publishing) and cultural content (food, wine, music) - Administrative and Political Distance: Industries viewed by government as strategically. important (e.g., energy, defense, telecoms)
- Geographical Distance: Products with low value-to-weight (cement), are fragile or perishable (glass, milk), or dependent upon communications (financial services)
- Economic Differences: Products whose demand is sensitive to consumer income levels (luxury goods), Labor-intensive products (clothing)
First-mover advantage:
Benefits that accrue to firms that enter the market first and that late entrants do not enjoy
Examples of First-mover advantage:
- Proprietary, technological leadership
- Pre-emption of scarce resources
- Establishment of entry barriers for late entrants
- Avoidance of clash with dominant firms at home
- Relationships with key stakeholders such as governments
Late-mover advantage:
Benefits that accrue to firms that enter the market later and that early entrants do not enjoy
Examples of Late-mover advantage:
- Opportunity to free ride on first mover investments
- Resolution of technological and market uncertainty
- First mover’s difficulty to adapt to market changes
Scale of entry:
The amount of resources committed to entering a foreign market
Benefits of Large-Scale Entry
A demonstration of strategic commitment to certain markets, which helps assure local customers and suppliers and deters potential entrants
Drawbacks of Large-Scale Entry
Limited Strategic flexibility elsewhere
Huge losses if these large-scale “bets” turn out to be wrong
Benefits of Small-Scale Entry
Less Costly
Drawbacks of Small-Scale Entry
Lack of strong commitment, which may lead to difficulties in building market share and in capturing first-mover advantages
Entry mode:
A form of operation that a firm employs to enter foreign markets
Nonequity mode:
A mode of entry (exports and contractual agreements) that reflects relatively smaller commitments to overseas markets
Equity mode:
A mode of entry (joint ventures and wholly owned subsidiaries) that indicates relatively larger commitments to overseas markets
Types of Contractual Agreements
- Turnkey project:
- Build-operate-transfer (BOT) agreement:
- Research-and-development (R&D) contract:
- Co-marketing: