Chapter 4 speech Flashcards
1
Q
audience analysis
A
a systematic thoughtful process of learning about your audience
2
Q
demograpics
A
tangible charatersistics of your audience, such as age, sex, or race
3
Q
psychographics
A
the attitudes, values, and beliefs, of your audience
4
Q
belief
A
idea about what is true or false
5
Q
value
A
guide that helps us evaluate particular behaviors
6
Q
attitude
A
enduring set of beliefs and values organized around a topic or issue that predispose us positively or negatively towards a particular behavior.
7
Q
how to choose a topic
A
personal inventory, browsing, evaluating your topic choice
