Chapter 14 speech Flashcards
Burden of proof
your obligation as a speaker to show that they should accept what you propose
presumption
the inherent advantage in keeping things the way they are
evidence
testimony, statistics, examples, and images used to support arguments
claim
an observation or conclusion
warrant
the rationale for making a claim from evidence
reasoning from example
using examples to make a broader point
reasoning from analogy
making comparison between two objects
reasoning from causal generalizations
applying a specific case to a causal relationship
reasoning from sign
noting that the presence or absence of a charateristic indicates the presence or absence of an object or idea
fallacy
any type of error in reasoning process
Persuasive preface
indicates widespread acceptance of an idea without using evidence
emotional language
inaccurately characterizes something by using emotional adjectives
slippery slope
fallacy assumes that once a course of action is started, it will be followed to its final conclusion
bandwagon
fallacy assumes that because many people are doing something, the action is reasonable
appeal to tradition
assumes that past actions should continue simply for the sake of tradition