Chapter 4: Public Opinion/Socialization

Question 1

Process of learning and accepting society’s norms, traditions, and values
- Parents influence and affiliation

Answer 1

Political Socialization

Question 2

One who favors more government regulation of business and support for social welfare but less regulation of private social conduct

Answer 2

Liberal

Question 3

Those individuals from whom others seek information or advice

Answer 3

Opinion Leaders

Question 4

Primary: family, close friends, neighbors, co-workers

Secondary: fraternal organizations, professionals associations

Answer 4

Reference Groups

Question 5

Composite profile of individual beliefs and attitudes

Answer 5

Public Opinion

Question 6

• Can public opinion be measured?
• Ought public opinion to be considered informed?
• Does public opinion deserve attention?

Answer 6

3 Questions