Chapter 4: Philippine Pop culture and experience economy

Question 1

Economic Societies:

Answer 1

1. Agricultural Society
2. Industrial Society
3. Services or Knowledge Society
4. Experience Society

Question 2

Increasing competition in the
market means that “goods
and services are no longer
enough” and that producers
must differentiate their
products by transforming
them into _____________ which engage the consumer.

Answer 2

experiences

Question 3

The aim of services is to solve the customers’ problems, the experience industry seeks to give the customers what can be defined as a mental journey (people may experience the same performance in different ways)

Answer 3

Experience Sector

Question 4

a notion that intends to conceptualize a new trend in economic development,
in which the driver is people’s search for identity and involvement in an increasingly rich society

Answer 4

Experience Economy

Question 5

Bille and Lorenzen (2008) reached a tentative
demarcation of the experience economy by
defining 3 areas:

Answer 5

1. Creative experience areas
2. Experience areas
3. Creative areas

Question 6

areas that have experience as the primary goal and where artistic creativity is essential to its
production

Answer 6

creative experience areas

Question 7

areas that have experience as the primary goal, but where artistic creativity is not essential

Answer 7

experience areas

Question 8

areas where artistic creativity
is essential, but which do not have experience
as a primary goal: they are not intended directly for the consumer market but instead provide services to business (B2B),which are built into or around mixed products

Answer 8

creative areas