Chapter 4: Persuasion and Negotication

Question 1

to make someone do or believe something by giving them a good reason to do it.

Answer 1

Persuasion

Question 2

the process of discussing something with someone in order to reach an agreement.

Answer 2

Negotiation

Question 3

2 Types of Persuasion

Answer 3

1. Rational and Logical Persuasion
2. Emotional Persuasion

Question 4

the process of meeting and talking to a lot of people, esp. in order to get information that can help you.

Answer 4

Networking

Question 5

websites and computer programs that allow people to communicate and share information on the internet using a computer or mobile phone.

Answer 5

Social Media

Question 6

can help you to be successful.

Answer 6

Networks

Question 7

states that we know that almost everybody through intermediaries via 5 links to the president.

Answer 7

5 Links to the President Principle

Question 8

are people with relationship with many other people.

Answer 8

Super-connectors

Question 9

can help maintain relationship.

Answer 9

Keeping Records

Question 10

2 Principle of Action for Networking

Answer 10

1. Build a broad social network
2. Maintain your social network

Question 11

it pinpoints your business destination (roadmap).

Answer 11

Business Plan

Question 12

12 Contents of a Business Plan

Answer 12

1. Executive Summary
2. Table Contents
3. Company Description
4. Product Description
5. Customer Analysis
6. Competitor Analysis
7. Industry Analysis
8. Business Strategy
9. Operation Plan
10. Marketing Plan
11. Financial Plan
12. Critical Risks Development Plan

Question 13

a miniature of a business plan.

Answer 13

Executive Summary

Question 14

details about the company.

Answer 14

Company Description

Question 15

The aspiration of the company

Answer 15

Vision

Question 16

how to achieve the vision of the company.

Answer 16

Mission

Question 17

the goal of the company.

Answer 17

The goal of the company

Question 18

section to introduce the team.

Answer 18

Company Team

Question 19

this section that covert the product and its unique features.

Answer 19

Product Description

Question 20

this section covers the target customers and the important product or service attributes for the target customers.

Answer 20

Customer Analysis

Question 21

section talks about the comparison of the company to their key competitors.

Answer 21

Competitor Analysis

Question 22

this section deals with the industry or the market you are going to enter with your product or service.

Answer 22

Industry Analysis

Question 23

4 Different Type of Marketing Strategy

Answer 23

1. Pricing Strategy
2. Product Strategy
3. Distribution and Sales Strategy
4. Promotion & Advertising Strategy

Question 24

this section covers the investment plan, financial plan, and projected profit or loss.

Answer 24

Financial Plan

Question 25

is an overview of the work that remains to be completed before you can launch your business.

Answer 25

Critical Risks Development Plan