Chapter 4: Persuasion and Negotication Flashcards
to make someone do or believe something by giving them a good reason to do it.
Persuasion
the process of discussing something with someone in order to reach an agreement.
Negotiation
2 Types of Persuasion
- Rational and Logical Persuasion
- Emotional Persuasion
the process of meeting and talking to a lot of people, esp. in order to get information that can help you.
Networking
websites and computer programs that allow people to communicate and share information on the internet using a computer or mobile phone.
Social Media
can help you to be successful.
Networks
states that we know that almost everybody through intermediaries via 5 links to the president.
5 Links to the President Principle
are people with relationship with many other people.
Super-connectors
can help maintain relationship.
Keeping Records
2 Principle of Action for Networking
- Build a broad social network
- Maintain your social network
it pinpoints your business destination (roadmap).
Business Plan
12 Contents of a Business Plan
- Executive Summary
- Table Contents
- Company Description
- Product Description
- Customer Analysis
- Competitor Analysis
- Industry Analysis
- Business Strategy
- Operation Plan
- Marketing Plan
- Financial Plan
- Critical Risks Development Plan
a miniature of a business plan.
Executive Summary
details about the company.
Company Description
The aspiration of the company
Vision
how to achieve the vision of the company.
Mission
the goal of the company.
The goal of the company
section to introduce the team.
Company Team
this section that covert the product and its unique features.
Product Description
this section covers the target customers and the important product or service attributes for the target customers.
Customer Analysis
section talks about the comparison of the company to their key competitors.
Competitor Analysis
this section deals with the industry or the market you are going to enter with your product or service.
Industry Analysis
4 Different Type of Marketing Strategy
- Pricing Strategy
- Product Strategy
- Distribution and Sales Strategy
- Promotion & Advertising Strategy
this section covers the investment plan, financial plan, and projected profit or loss.
Financial Plan
is an overview of the work that remains to be completed before you can launch your business.
Critical Risks Development Plan
