Chapter 4 - Pavlovian Applications

Question 1

What was the ‘Little Albert’ experiment?

Answer 1

Experiment done by John B Watson - involved classically conditioning an 11-month old boy to fear rats

Question 2

Who was Mary Cover Jones?

And what was her experiment with 3-year old Peter + rabbits?

Answer 2

Psychologist who utilized counter-conditioning to eliminate fears

Question 3

What is counter-conditioning?

Answer 3

Pairing stimulus (that elicits undesired response) to a new positive stimulus/experience

Question 4

What is prejudice?

Answer 4

Lack of evidence/facts

(conditioned, emotional responses)

Question 5

How do advertisers utilize classical conditioning?

Answer 5

Pairing their products with positive messages, and other products with negative imagery/messages

Question 6

What is a paraphilia?

Answer 6

Achieving sexual pleasure in a variety of ways (fetishism)

Question 7

What is aversion therapy?

Answer 7

Subjection to a stimulus while simultaneously being exposed to some kind of discomfort

Question 8

What is a taste aversion?

Answer 8

Taste of food paired with an adversive experience/stimulus

Question 9

What is latent inhibition?

Answer 9

Pairing a stimulus without consequence/reinforcement hinders ability to form associations with that stimulus in the future