Chapter 4- Packaging And Marketing

Question 1

PICTPD

Answer 1

This is used for summarising packaging:

• Protection - packaging protects the product from damage in transit and prevents tampering
• Information - information for the buyers and users, including a picture of the product, can be printed on the packaging. Some information has to be included by law.
• Containing - some products are made up of lots of tiny pieces
• Transportation -
• Preservation -
• Display -

Question 2

Brand development

Answer 2

Creating and developing a strong product identity that will appeal to consumers

Question 3

A good brand identity

Answer 3

Sets a company apart from its competitors Invites the consumer to enter into a relationship with the product and producer

Question 4

Company logo and trade mark

Answer 4

Company symbols and service marks used to advertise and display products