Chapter 2- Meeting Consumer Needs Flashcards
Technology push refers to…
New scientific and technological advances leading to improvements to already existing products. How advancements in technology are used to produce new products.
e.g.
- Mobile Phones
- CAMs machines
Market Pull refers to…
consumer demand leads to product development, market research to help manufacturers improve their products to Increase target market, Brand loyalty, Persuade consumers to choose their brand
- manufacturers alter their product to fit more with their target market… way manufactured, quantity etc…
- Encourage brand loyalty
- Sell to new customers increasing the market share
e. g.
- Dyson
- Greener cars
Obsolescence refers to…
Products designed to last a short time - become outdated or wear out, no longer working or useful…
- aim is to maintain sales of future products
- can be due to changes in fashion/alternative features on a product
e. g. - disposable rasor/camera
- mobile phone
Music on the move…
- mechanical
- electrical
- laser
- digital
Cylinder music box and disc musical box => Gramophone => Record Player => Walkman => iPod…
Future: Products to more than music… iPhone
Cylinder music box and disc musical box => Gramophone => Record Player => Walkman => iPod…
Cylinder music box and disc musical box
- invented in switzerland
- important type of mechanical music a centruy ago
- Wind, music played on the comb of teeth
Gramophone
- can now record voices and instruments in grooves on a wax cyliner
Record Player
- Electrical record player
- discs can be changed without winding
Walkman
- 1980s
- recorded onto tapes
- Laser technology
iPod
- Digital music
- Download and store onto it
- Small enough for a pocket
Continuous improvement
(Include: What is it, what issues should be taken into account)
Making designs better, ensure product is continually improving through contact with client and updating product specification.
Issue taken into account…
- New technology
- legislation
- improvements to production methods
- fashion
- impact upon the environment
- product maintenance
- products durability or obsolescence
- costs
- feedback from the client or consumer
e. g.
- Toyota
Market Research
You need to meet the requirements of customers and consumer, so carry out maket research to get a clear understanding of their needs and wants…
- Questionnaires
- Surveys
- Testing
- Sales
- Logitudinal Studies - seeing how a customers tastes change overtime
Product analysis
This allows designers to look at existing solutions to find out which ideas already work well and why and why not…
Analysis = discovering important features of the design problem
