Chapter 4- Design & Innovation Flashcards
The innovation formula
= Theoretical conception + technical invention + commercial exploitation
What is the difference between creativity and innovation ?
What connects them?
Creativity is the generation of new ideas
Innovation is the successful exploitation of new ideas
Design links the two
What are the types of innovation ?
Commercial/marketing innovation
Organisation and market innovation
Process innovation
Product innovation
Commercial / market innovation
Development of new financing/branding activities
Organisational and management innovation
Development of new business models
Process innovation
Development of new production or delivery method
Process innovation
Development of new or improved g and/or s
Product innovation
Development of a new or improved good and/or service
What are leadership competencies
Leadership skills and behaviours that contribute to superior performance
What is the democratisation of innovation?
The expectation of employees to engage in innovation, no longer restricted to R and D
What are ‘t shaped’ people?
People with deep expertise in one are but are actively acquiring knowledge in other areas
Characteristics of innovative companies
What benefits can be gained from studying them?
Most innovative companies aren’t that well know outside their sector but worth knowing everything about
Studying innovative companies in every sector will help to learn and borrow insights
Innovators dna
(Graphic)
What subheadings under Courage to innovate?
- Challenging the status quo
- Taking risks
Innovators DNA- subheadings under behavioural skills
Stranding from challenging the status quo: -Questioning -Observing -Networking From taking risks -experimenting
What are the cognitive skills required to synthesise novel inputs?
The final output ?
Associated thinking
An innovative business idea
Questioning skill
What is? What caused ? Why? Why not? What if ? (To impose constraints and to eliminate them)
How do you develop questioning skill?
- Engage in question storming
- cultivate question thinking
- check q/a ratio
- keep q centred notebook
The observing skill
-Customers have jobs that need to be done
Customers hire products or services to do these jobs
Framework for observing : look for the job and a better way to do it
Innovators actively watch consumers to see what products they hire to do what jobs
Surprises and anomalies matter
Observe in
New environments
Example of observing skill
Steve jobs recognised the invention of WIMP (windows icons menus and pointers) by xerox but in a small capacity
Implemented into apple technology
The experimenting skill
- Gives data about what might work in the future
- Other skills save you time with experimenting
- Best differentiator of innovator vs non innovators
3 ways of experimenting
Try out new experience
Take apart products
Take ideas through pilots and prototypes
Example of experimenting
Michael dell, took apart a $3000 computer when he was 13. He saw $600 worth of components
Helped him develop cheaper computers
How to develop the experimenting skill ?
- Cross physical and intellectual borders
- Disassemble a product
- Build prototypes
- Develop new skills
- Trend spotting
Networking skill
- Idea network (innovators)vs resource networks (CEOs)
- Meet people of different educational backgrounds, countries, ages, ethnicities
- be interesting
- Let people know you’re interested in their ideas
Example of networking
- Founder of xango spoke to local people about treatments for illness, discovered a fruit mango steam.
- found out about an element in the fruit that has medical benefits and utilised this to start a company
Developing the network skill
- expand the diversity of your network, new opinions breakdown bias’s
- start a ‘mealtime networking’ plan
- attend conferences
- cross-train with experts
Associating skill
Ideas occur at intersection between diverse disciplines
Innovative thinkers connect fields
Fresh inputs trigger associations that lead to novel ideas and connections
Example of associating skill
Unilever, trained women who were the focal points of the social networks in Indian villages and gave them micro finance. Made them entrepreneurs
Dyson airblade- combined technologies
Straw bale council housing
Electricity and flying
Development of associating skill
Force new associations
Take on persona of a different company
Generate metaphors
Innovation push
A new discovery/ invention is made
Applications for the invention are then determined afterwards
Delivery of invention to
An example is graphene, where applications for the material are being discovered eg. In high efficiency light bulbs
Market pull
A gap in the market is recognised/ defined
Research is carried out
Innovation created
Eg. Commercial aircraft - small tweaks are made in a well established market
