Chapter 4 Basics of Stratgic Planning Flashcards
What are the steps of the formal planning steps?
- Situational analysis
- Alternative goals and plans
- Goal and plan evaluation
- Goal and plan selection
- Implementation
- Monitor and control
What are the steps of the general decision-makin stages?
- Identifying and diagnosing the problem
- Generating alternative solutions
- Evaluating alternatives
- Making the choice
- Implementation
- Evaluation
Goals should be?
Specific Measureable Attainable Relevant Time-bound
What happens in step 3 of the formal planning steps?
Goal and plan evaluation
Evaluate the advantages, disadvantages, and potential effects of each alternative goal and plan.
What happens in step 4 of the formal planning steps?
Goal and plan selection
Select the goals and plans that is the most appropriate and feasible. Identify the priorities and trade offs among the goals and plans
What is strategic planning?
Involves making decisions about the organization’s long term goals and strategies
What are strategic goals?
Typical strategic goals include growth, increasing market share, improving profitability, booting return on investments, fostering both quantity and quality of outputs, increasing productivity, improving customer service, and contributing to society
What is a strategy?
pattern of actions and resource allocations designed to achieve the goals of the organization.
What is tactical planning?
Focuses on the major actions the unit must take to fulfill it’s part of the strategic plan.
Often a functional area lie marketing or HR
What is operational planning?
Identifies the specific procedures and process required at lower level of the organization.
A method for aligning the organization’s strategic and operational goals?
Strategy map
Four key drivers of a strategy map:
- The skills of its people and their ability to grow and learn
- The effectiveness of its internal processes
- Its ability to deliver value to customers
- Ultimately its ability to grow its financial assets
What is strategic management?
Involves managers from all parts of the organization in the formulation and implementation of strategic goals and strategies
Strategic management six major process components:
- Establishment of mission, vision, and goals
- Analysis of external opportunities and threats
- Analysis of internal strengths and weaknesses
- SWOT (Strengths, weaknesses, opportunities, and threats) analysis and strategy formulation
- Strategy implementation
- Strategic control
What is the difference between a mission and strategic vision?
Mission is a clear and concise expression of the basic purpose of the organization as it currently operates while the strategic vision evolves from the mission and points to the future