Chapter 4

Question 1

Arbitrary

Answer 1

symbols with no connection to the things they represent

Question 2

semiotics

Answer 2

study of social production of meaning from sign systems

Question 3

signifier

Answer 3

physical thing as we perceive it in the world

Question 4

signified

Answer 4

meaning associated with the sign

Question 5

sign

Answer 5

an arbitrary symbol

Question 6

ambiguous

Answer 6

words without absolute meaning

Question 7

denotative meaning

Answer 7

meaning given to a word without understanding of its application

Question 8

connotative meaning

Answer 8

meaning that comes from a set of associations a word brings to mind in a person

Question 9

synecdoche

Answer 9

metaphor that uses one part of something to refer to the whole thing

Question 10

metonym

Answer 10

metaphor that uses tangible things to intangible things

Question 11

Archetypal

Answer 11

metaphors that use human experience to describe another object

Question 12

narrative coherence

Answer 12

a story with content that hangs together

Question 13

narrative fidelity

Answer 13

how well a story reflects the values and beliefs of its audience