Chapter 1 Flashcards
1
Q
Unit of Analysis
A
item the researcher is trying to understand
2
Q
Encoding
A
process of creating a message using symbols
3
Q
Channel
A
pathway the message travels
4
Q
decoding
A
process of understanding a message
5
Q
feedback
A
response to a message
6
Q
Self-monitoring
A
understanding of how your response impacts others
7
Q
generalized other
A
mental image we use to judge our actions on
8
Q
cognitive complexity
A
ability to see multiple ways our message can be understood
