Chapter 4

Question 1

Social Responsibilty

Answer 1

An organization’s obligation to maximize its positive impact and minimize its negative impact on society.

Question 2

Marketing Citizenship

Answer 2

The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders.

Question 3

Marketing Ethics

Answer 3

Principles and standards that define acceptable marketing conduct as determined by various stakeholders.

Question 4

Cause-Related Marketing

Answer 4

The practice of linking products to a particular social cause on an ongoing or short-term basis.

Question 5

Strategic Philanthropy

Answer 5

The synergistic use of organizational core competencies and resources to address key stakeholder’s interests and achieve both organizational and social benefits.

Question 6

Sustainability

Answer 6

The potential for the long-term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations, and business strategies.

Question 7

Green Marketing

Answer 7

A strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment.

Question 8

Ethical Issue

Answer 8

An identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical.

Question 9

Organizational (corporate) culture

Answer 9

A set of values, beliefs, goals, norms, and rituals that members of an organization share.

Question 10

Code of Conduct

Answer 10

Formalized rules and standards that describe what the company expects of its employees.