Chapter 4

Question 1

Equation for business success

Answer 1

Old way
MONEY × MEDIA=BUSINESS
new way
TIME × MEDIA = BUSINESS

Question 2

Content Creation
Strategies

Answer 2

Types of content
Creating Engaging content
SEO Best practice

Question 3

Blogs for in-depth exploration, videos for
engagement, infographics for quick facts, podcasts
for on-the-go audiences

Answer 3

Types of content

Question 4

Storytelling, maintaining a consistent brand voice,
and ensuring content is useful and informative.

Answer 4

Create engaging content

Question 5

Basics of keyword research, using meta tags,
creating backlinks.

Answer 5

SEO best practice

Question 6

Discuss how to select platforms based on where
audience spends their time (Facebook, LinkedIn,
YouTube, etc.)

Answer 6

Choosing the right platform

Question 7

Adjusting the tone and format of content for
different channels

Answer 7

Tailoring Content

Question 8

Best practices for scheduling posts and emails to
maximize visibility and engagement

Answer 8

Timing and Frequency

Question 9

Encourage audience interaction through livevideos, polls, and comment sections.

Answer 9

Interactive content

Question 10

Collect and use feedback to improve future
contents. Learn from your mistakes and from your
consumers.

Answer 10

Using feedback

Question 11

Strategies for nurturing a loyal community around
your brand through consistent and meaningful
engagement

Answer 11

Building a community

Question 12

Metrics like engagement rate, conversion rate, timeon site, and social media shares

Answer 12

Strategy adaptation

Question 13

How do I often post?

Answer 13

5 Curated content
3 Created content
2 Personal content