Chapter 3 Flashcards
Process of creating and
distributing content to
attract and retain
customers.
Content Marketing
started to publish the
famous Michelin Guides for motorists in
1990.
35,00 copies of the first edition were given
away.
Michelin tyres
TYPES OF CONTEMPORARY
CONTENT MARKETING
Newsletters and Newsfeed
Videos
White Papers and Reports
E-Book
Infographics
Case Studies
TYPES OF CONTEMPORARY
CONTENT MARKETING
How-to-Guide
Questions and Answers
Articles
Photographs
Blogs
Games and Apps
Top 5 Digital Marketing Strategies
- SEARCH ENGINE
MARKETING - SOCIAL MEDIA
MARKETING
3.NARRATIVE CONTENT
MARKETING - VIDEO MARKETING
- E-MAIL MARKETING
is a method of
promotion and advertising
to help companies’ content
rank higher among search
engine traffic.
PAID MARKETING
ORGANIC MARKETING
SEARCH ENGINE
MARKETING
is the process of presenting
and drawing web traffic
to social media channels.
Social media marketing is
also known as digital
marketing and e-
marketing.
SOCIAL MEDIA
MARKETING
.
focuses on storytelling to
engage and connect with
audiences, making brands
more memorable and
human.
It leverages customers’
emotions, values, and
experiences by crafting
compelling brand
narratives that resonate on
a personal level.
NARRATIVE CONTENT
MARKETING
Two main factors need to
be taken into
consideration: expectation
of the employers from
their employees and the
characteristics of the job.
E-MAIL MARKETING
The use of video content
to promote or inform
audiences about your
brand and products.
Video marketing educates
your audience effectively
and helps increase
engagement on social
and digital channels.
VIDEO MARKETING
refers to the volume of
users visiting a website.
Web traffic
FACEBOOK
Has an average of ___ billion monthly active users
___ of all users are on mobile
___ of monthly users use Facebook
daily
3
88%
66%
Instagram
The average number users of Instagram is __________
People aged __________ were the largest
user group
The majority of them were women -
______and _______ were men.
2billion
18 to 24
62.6% women
37.4% men
LinkedIn
The average number of monthly
active users: _________
______ of the userbase is men and _______
of userbase are millenials.
More effective at generating B2B
310 million.
57% men
38% millennials
X or formerly
known as Twitter
Average number of monthly active
user :_________
______ users are millennials
______ of the audience uses it for news
550 million
81%
71%
TikTok
Average number of monthly active users:_______
______ of TikTok’s global audience consists of
men aged between ____and ____ years , while
_____ of the platform’s users in the same age
group are women.
The majority of content creators on
TikTok are between’____ and ___ years
old
1 billion
19%
18 and 24 years
18%
18 and 24
PRINCIPLES OF CREATING CONTENT
1.) Develop the customer “persona”
2.) Create theengagementcycle
3.) Developmentthe BrandStory
4.) Develop the contentmarketing plan
You Tube
Average number of monthly active
users: _________
Highest number of monthly active
users in decreasing order: _____ _____ ______ and _____ .
_______ are from smartphones
2.7 billion
US, Brazil,
Russia, Japan and Indida
70% views
Tips to be a good Social Media Marketer
- Set up a social media marketing plan
- Create informative, sharable, actionable and relevant
content - Keep your content visual and appealing
- Be active and responsive with your customer
base
Tips to be a good Social Media Marketer - Measuring metrics like conversion rates,click-through rates, etc.
