Chapter 4 Flashcards
complementary products
Products often sold separately but that are used in combination, creating a demand for each other; such as video game consoles and video games.
network effects
A phenomenon whereby a product gains more value as more people use it.
installed base
The number of users of a particular technology or the number of units of a product that are currently in use.
management information system (MIS)
A technology system that provides managers and employees with the information they need to perform their jobs as effectively as possible.
green IT
A term used to describe the practice of environmentally sustainable computing.
Cloud computing
A network of remote servers hosted on the internet that store, manage, and process data, rather than a local server or a personal computer.
online-only retailing
A fully online business model where the company was conceived from the outset to sell online.
click-and-mortar retailing
A partially online business model used by traditional brick-and-mortar retailers to sell online as a secondary channel.
business-to-business (B2B) procurement
An online model used by companies to move their supply chain ordering processes online.
advertising-based model
A revenue model where content or functionality is offered to users for free and the company sells advertising to generate revenue.
fee-based content free
A revenue model where users are charged a fee for access to news, research, entertainment, or other types of content.
search engine optimization (SEO)
An approach used to improve search engine ranking by optimizing website structure, use of keywords, number of links from other sites, and a variety of other techniques.
freemium
A revenue model where a certain amount of content is offered for free, using an advertising-based model, but access to premium content requires a subscription.
fee-based platform
A revenue model where companies offer users functionality or connectivity in exchange for a fee.
content marketing
An online marketing technique that uses blogs, videos, infographics, and other content to attract and engage customers.
pay per click
A method of online advertising where advertisers only pay when a consumer clicks on an ad.
social media marketing
An online marketing technique that involves interacting with customers on social networks such as Facebook, Twitter, Pinterest, and Google+.
lead generation
An online marketing technique that often involves creating a landing page where the sole purpose is to incentivize customers to provide their email address or other contact information.
fee-based content
A revenue model where users are charged a fee for access to news, research, entertainment, or other types of content.
Web analytics
The collection and analysis of data related to a website or other online marketing activities.
MGM info system catagories
Finance
operations
Marketing
HR
Administration
What is the difference between fee based platform vs fee based content
content you consume it and or the knowledge, the platform is often a service
