Chapter 4 Flashcards
What is brainstorming?
Generation of ideas in an environment free of judgment or dissension with the goal of creating solutions.
Brainstorming encourages creativity and collaboration among participants.
Define creativity.
Development of original ideas.
Creativity is essential in various fields, including art, science, and business.
What is design thinking?
Method to focus the design and development decisions of a product on the needs of the customer, typically involving an empathy-driven process to define complex problems and create solutions.
Design thinking emphasizes understanding user needs.
What is the diffusion chasm?
Most critical point of adoption, which often occurs at the end of the early adoption phase, before the early majority steps in.
Successfully crossing this chasm is vital for the widespread acceptance of an innovation.
Define disruptive innovation.
Process that significantly impacts the market by making a product or service more affordable and/or accessible, often by smaller companies.
Disruptive innovations can reshape entire industries.
What does empathy refer to in innovation?
Human ability to feel what other humans are feeling, essential for human-centric design.
Empathy helps innovators understand user experiences and needs.
What is ideation?
Purposeful process of opening up one’s mind to new trains of thought that branch out in many directions from a stated purpose or problem.
Ideation is a crucial step in the creative process.
Define incremental innovation.
Innovation that modifies an existing product or service.
This type of innovation often improves efficiency or customer satisfaction.
What is innovation?
New idea, process, or product, or a change to an existing product or process.
Innovation can occur in various sectors, including technology, education, and healthcare.
Define invention.
Truly novel product, service, or process that represents a leap, a creation truly novel and different.
Inventions are often the result of extensive research and development.
What is iterative development?
Process in which inventors and innovators continuously engage with potential customers to develop products and consumer bases simultaneously.
This approach helps ensure the product meets user needs.
Define lateral thinking.
Free and open thinking in which established patterns of logical thought are purposefully ignored or challenged.
Lateral thinking can lead to unexpected and innovative solutions.
What is linear thinking?
Logical, step-by-step process.
Linear thinking is often used in traditional problem-solving methods.
What is a minimum viable product (MVP)?
Early version or prototype of a product that functions well enough to begin marketing or testing with potential users.
MVPs help validate ideas with real users before full-scale development.
Define open innovation.
Searching for and finding solutions outside of the organizational structure.
This approach encourages collaboration with external partners and stakeholders.
