CHAPTER 4 Flashcards

1
Q

The information conveyed in the communication process

A

MESSAGE

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2
Q

mass media

A

-radio
-television
-newspaper
-magaines
-books
-photographs
-films
-records

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3
Q

media of interpersonal communication

A

-telephone
-letter
-fax
-emil
-video-conferencing
-computer-based chat systems

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4
Q

refers to how the information is organized

A

STRUCTURE

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5
Q

the means by which the inofrmation is expressed verbally and/or nonverbally.

A

LANGUAGE

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6
Q

“everything that can be taken as asign”
anything which ‘stands for’ something else

A

SEMIOTICS

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7
Q

(sounds and image)

A

signifiers

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8
Q

(concepts)

A

signifieds

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9
Q

the relationship between the signifier and the signified is referred to as

A

signification

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10
Q

the process by which a culture produces signs or assigns meaning to signs

A

SEMIOSIS

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11
Q

refers to a kind of social interaction among individuals who try to make sense out of the different interpretation possibilities of the sign

A

SEMIOTICS

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12
Q

refers to the type of communication that uses technology to simultaneously reach a wide audience.

A

MASS MEDIA

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13
Q

five types of mass media

A

-print
-radio
-regular broadcast television
-cable television
-telecommunications

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14
Q

the five semiotic systems:

A
  1. Linguistic or textual system
  2. Visual system
  3. Audio system
  4. Gestural system
  5. Spatial system
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15
Q

comprising aspects, such as vocabulary, generic structure, and the grammar of oral and written language

A

LINGUISTIC OR TEXTUAL SYSTEM

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16
Q

consisting of aspects, such as color, vectors, and viewpoint in still moving images

A

VISUAL SYSTEM

17
Q

with aspect, like volume, pitch, and rhythm of music and sound effects

A

AUDIO SYSTEM

18
Q

including aspects, such as movement, speed and stillness in facial expression and body language

A

GESTURAL SYSTEM

19
Q

covering aspects, like proximity, direction, position of layout, and organization of objects in space

A

SPATIAL SYSTEM