CHAPTER 4 Flashcards
The information conveyed in the communication process
MESSAGE
mass media
-radio
-television
-newspaper
-magaines
-books
-photographs
-films
-records
media of interpersonal communication
-telephone
-letter
-fax
-emil
-video-conferencing
-computer-based chat systems
refers to how the information is organized
STRUCTURE
the means by which the inofrmation is expressed verbally and/or nonverbally.
LANGUAGE
“everything that can be taken as asign”
anything which ‘stands for’ something else
SEMIOTICS
(sounds and image)
signifiers
(concepts)
signifieds
the relationship between the signifier and the signified is referred to as
signification
the process by which a culture produces signs or assigns meaning to signs
SEMIOSIS
refers to a kind of social interaction among individuals who try to make sense out of the different interpretation possibilities of the sign
SEMIOTICS
refers to the type of communication that uses technology to simultaneously reach a wide audience.
MASS MEDIA
five types of mass media
-print
-radio
-regular broadcast television
-cable television
-telecommunications
the five semiotic systems:
- Linguistic or textual system
- Visual system
- Audio system
- Gestural system
- Spatial system
comprising aspects, such as vocabulary, generic structure, and the grammar of oral and written language
LINGUISTIC OR TEXTUAL SYSTEM
consisting of aspects, such as color, vectors, and viewpoint in still moving images
VISUAL SYSTEM
with aspect, like volume, pitch, and rhythm of music and sound effects
AUDIO SYSTEM
including aspects, such as movement, speed and stillness in facial expression and body language
GESTURAL SYSTEM
covering aspects, like proximity, direction, position of layout, and organization of objects in space
SPATIAL SYSTEM
