chapter 4 Flashcards
uses unstructured data collection methods to informed our understanding of the wolrd
Qualitative Research
can be done across many discipline such as social science healthcare and business. Uncover the reason instead just the details of what where and when
Qualitative research
the world in which people act
context
action and activities people do
process
how people see the world
meaning
why people act and behave the way they do
reasoning
explanation through numbers
quantitative
deductive reasoning, objectivee
quantitative
data collection before analysis
quantitative
subjective explanation through words
qualitative
pre defined variables and measurement
quantitative
description meaning data collection and analysis intertwined
qualitative
creative extraneous variables
qualitative
subjective experiences of others, eyes of another person by discovering how they interpret their experiences
Phenomenology
human interaction and communities through direct participation and observation
ethnography
develop theory based n the data collected, specific information and derives theories and reasons for the phenomena
grounded theory