chapter 4 Flashcards
If you were to ask Americans what they most desire to make their lives easier, most will want more
time. This feeling that there are not enough hours in a day is an example of a(n) _____ factor that has
strongly influenced the marketing environment.
a. social
b. economic
c. legal
d. demographic
A
Interest rates, inflation, and consumer income that influence the marketing environment are called
_____ factors.
a. economic
b. socio-demographic
c. political
d. government
e. consumption
A
_______ are the largest U.S. minority.
a. Russian Americans
b. Hispanics
c. Asian Americans
d. African American
B
Which of the following best defines the marketing environment?
A) The collection of all marketing materials used by a company.
B) The set of strategies employed by a marketer to control consumer behavior.
C) Any factor that significantly impacts a company but is largely beyond the marketer’s control.
D) The physical location where marketing activities take place.
C
Which statement best describes the role of strategic planning and analysis in relation to the marketing environment?
A) Strategic planning and analysis are primarily focused on predicting future consumer behavior.
B) Strategic planning and analysis are tools used to manipulate the marketing environment to the company’s advantage.
C) Strategic planning and analysis are utilized to assess the current conditions of the marketing environment.
D) Strategic planning and analysis are unnecessary in adapting to changes in the marketing environment.
C. Strategic planning and analysis
Used to learn about the current conditions of the marketing environment
Companies need to consistently “scan” environment
_____ factors are environmental factors that include our attitudes, values, and lifestyles.
a. Social
b. Economic
c. Political
d. Competitive
e. Demographic
A
What do self-sufficiency, upward mobility, work ethic, and conformity have in common?
a. These are no longer valued attitudes
b. They are attitudes that can easily be changed
c. These are three perceptions that Americans have of the Asian lifestyle
d. These are three of the core values that influence lifestyles in the United States
e. They are the determinants of a component lifestyle
D
Which of the following statements best reflects the principle of self-sufficiency?
A) “Relying on others for support is a sign of strength and community.”
B) “Independence and self-reliance are important values; one should strive to stand on their own two feet.”
C) “It is essential to constantly seek validation and assistance from others to achieve success.”
D) “Sharing resources and responsibilities equally among individuals leads to a balanced society.”
B
Which of the following statements aligns best with the principle of upward mobility?
A) “Success is primarily determined by luck and chance.”
B) “Social status is fixed and unchangeable.”
C) “Achieving success requires dedication, education, and adherence to societal norms.”
D) “Advancement in society is solely determined by one’s family background.”
C
Which statement most accurately reflects the principle of equality under the law?
A) “Special treatment should be granted to individuals based on their social status.”
B) “Discrimination and preferential treatment are acceptable in certain circumstances.”
C) “Everyone should anticipate fair and equal treatment regardless of their background or status.”
D) “Laws should be applied differently depending on a person’s wealth or connections
C
Many people in the United States choose to drink light beer because they value thin and fit bodies. In
Europe, light beers have had little success because flavor is valued more highly. For international beer
manufacturers, this difference illustrates how _____ influence(s) marketing.
a. demography
b. competition
c. social factors
d. economic conditions
e. technology
C. Values are an example of social factors and influence the products that people buy.
In Asia, Procter & Gamble (P&G) discovered that consumers like to experiment with different brands
of shampoos and shy away from the family-size bottles so popular with Americans. Now it sells
single-use sachets of shampoo in Asia. P&G responded to _____ factors when it changed its Asian
packaging.
a. demographic
b. competitive
c. technological
d. social
e. component lifestyle
D. Social factors influence the products people buy.
Shark fin soup is a favorite Thai food. When a San Francisco-based organization claimed that the
leading producer’s soup contained mercury poison, its sales plummeted. The popularity of this soup in
Thailand represents a(n) _____ factor while Thailand’s lax enforcement of environmental protection
and consumer protection regulations are a(n) _____ factor.
a. economic; technological
b. social; technological
c. social; political and legal
d. competitive; economic
e. social; technological
C
Consumers’ concern for health issues affects the way food is marketed. For example, marketers must
now list the number of grams of transfat on a product’s nutrition label because it has recently come to
light that this type of fat is harmful. Consumers’ concern for health issues is a(n) _____ factor.
a. economic
b. political and legal
c. technological
d. demographic
e. social
E. Social factors include our attitudes, values, and lifestyles
Quaker Oats and other cereal manufacturers have developed what they call “breakfast-with-one-hand”
products—no-mess breakfast bars and drinks that can be consumed while commuting. The popularity
of on-the-go food is largely the result of changes in _____ factors.
a. natural environmental
b. demographic
c. technological
d. social
e. political
D
Zimmer Centralpulse is the world’s largest producer of replacement hips and knees for orthopedic
surgery. It is particularly interested in marketing in the southwestern United States, where a large
aging population lives. Which external environmental element most directly explains its continued
growth?
a. economic conditions
b. political conditions
c. culture
d. demography
e. social forces
D
Which of the following behaviors are increasingly observed in consumers as they engage more online?
a) Enhanced socialization, reduced purchasing, limited interaction with brands
b) Reduced socialization, increased purchasing, limited interaction with brands
c) Enhanced socialization, increased purchasing, extensive interaction with brands
d) Limited socialization, reduced purchasing, increased interaction with brands
C
Which statement best describes the role of social media in contemporary society?
a) Social media is a minor aspect of our culture, primarily used for entertainment purposes.
b) Social media plays a significant role in our culture, facilitating interconnection among individuals and communities.
c) Social media has a limited impact on our culture, serving mainly as a platform for advertising.
d) Social media is detrimental to our culture, promoting isolation and disconnection among individuals.
B
The study of people’s vital statistics, such as their ages, births, deaths, and locations, is called:
a. cultural sociology
b. psychometrics
c. ecology
d. ethnography
e. demography
E
Which of the following is NOT a demographic characteristic of a population?
a. income level
b. age
c. values
d. education
e. birthrate
C
Which of the following statements accurately reflects the significance of demographic groups in the marketing environment?
A) “Demographic groups have uniform purchasing power and behavior across all product markets.”
B) “Changes in demographic composition have no impact on the marketing environment.”
C) “Different demographic groups exhibit distinct lifestyles, purchasing power, and behaviors, influencing product markets.”
D) “Demographic factors are negligible in determining consumer preferences and market trends.”
C
Riot Media is a media and toy company that capitalizes on the “gross-out” humor enjoyed by boys
ages 8 through 14. In other words, it targets _____.
a. members of Generation X
b. a cohort generation
c. tweens
d. baby boomers
e. the baby bridging generation
C
Which of the following statements about Generation Y is true?
a. Its members were born between 1965 and 1978.
b. It is over three times as large as Generation X.
c. The members of Generation Y are pressed for time and spend more on personal services
than any other age group.
d. Members of Generation Y are the first generation of latchkey kids.
e. All of these statements are true.
B. One-third of US. population
_____ are strongly attached to technology, tend to be skeptical consumers, and demand the latest
fashion trends in record time.
a. Generation Xers
b. members of the cohort generation
c. baby boomers
d. Generation Yers
e. members of the baby bridging generation
D. Gen Yers tend to be impatient, family-oriented, inquisitive, opinionated, diverse, time managers,
“street smart,” and connected.
Consumers born between 1965 and 1978 form a group called _____.
a. tweens
b. yuppies
c. cohort markets
d. America’s mass market
e. Generation X
E
Merissa Champlain designs and sells clothes for young working women. Her marketing managers
recently told her that she’ll be in financial trouble unless she starts designing clothes suited to Gen
Yers. Why is this?
a. Gen Yers are picky
b. Gen Yers are more multicultural
c. Baby boomers provide all of the disposable income for Gen Y members
d. Demographically, Gen Yers are an extremely large group of consumers
e. Gen Yers are easily swayed by traditional promotion media
D. The size of this group makes them especially important to all marketers.
