Ch5

Question 1

Which of the following statements best describes the importance and impact of global marketing growth?

a) It primarily focuses on local markets and ignores international opportunities.
b) It emphasizes the importance of local production to minimize costs.
c) It enables companies to access larger markets and more efficient production globally.
d) It restricts companies to operate within their home country to avoid risks associated with global expansion.

Answer 1

C

Question 2

Traditional economic theories suggest that globalization will lead to increased competition, resulting in:

a) Decreased value for consumers due to limited choices.
b) Restricted competition only within domestic markets.
c) Global competition for customers and resources, leading to generally increasing value for consumers.
d) Higher prices and lower quality due to limited market access.

Answer 2

C