Chapter 4

Question 1

Situational influences that affect purchase decisions

Answer 1

purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states

Question 2

company, rating and review services, other consumers, social media, etc

Answer 2

consumer touchpoints

Question 3

visual representation of all the touch-points for a consumer who comes into contact with a company’s products, services, or brands before, during, and after a purchase

Answer 3

consumer journey maps

Question 4

selective perception

Answer 4

filtering

Question 5

selective exposure

Answer 5

paying attention

Question 6

selective comprehension

Answer 6

interpreting

Question 7

selective retention

Answer 7

remembering

Question 8

response from one stimulus is generalized to another

Answer 8

stimulus generalization

Question 9

ability to perceive differences in stimuli

Answer 9

stimulus discrimination

Question 10

a learned response to objects in consistent way

Answer 10

attitude formation

Question 11

shaped by values or beliefs

Answer 11

attitudes

Question 12

based on personal experience

Answer 12

beliefs

Question 13

problem recognition, information search, alternative evaluation, purchase decision, post-purchase behavior

Answer 13

5 stages of purchase decision process

Question 14

provides insights into consumer needs and wants

Answer 14

psychographics