Chapter 3 Flashcards
values, ideas, and attitudes shared by members of a group
culture
income, expenditures, resources that affect cost of running business and household
economy
performance of the economy (ex: inflation and deflation)
macroeconomics
productions costs and prices increase
inflation
many sellers with similar products
pure competition
many sellers substitute products in a price range (example: coffee)
monopolistic competition
few sellers control majority of sales (example: T-Mobile)
oligopoly
only one seller (example: consumer energy)
pure monopoly
the moral principles and values that govern the actions and decisions of an individual or group
ethics
obligation to maximize profits for stockholders
profit responsibility
obligations to those who can affect achievement of objectives
stakeholder responsibility
obligations to preserve environment and to the general public
societal responsibility
seeks to meet today’s global economic, environmental, and social needs without compromising the future
sustainable marketing
personal moral philosophy that considers certain individual rights or duties as universal, regardless of outcome
moral idealism
personal moral philosophy that focuses on “the greatest good for the greatest number.”
utilitarianism