Chapter 30 (Place)

Question 1

Channels of distribution

Answer 1

The ways a product gets from the manufacturer to the customer (not the mode of transportation)

Question 2

Intermediaries

Answer 2

Other businesses that act as a middle person in the distribution channel

Question 3

Intermediation

Answer 3

The process of incorporating intermediaries

Question 4

Mail order

Answer 4

Ordering products via the postal system

Question 5

Multi-channel distribution strategy

Answer 5

Using a range of channels

Question 6

One-level distribution strategy

Answer 6

One intermediary

Question 7

Place

Answer 7

The DISTRIBUTION of products

Question 8

Retailers

Answer 8

Sellers of products to consumers in outlets (shops)

Question 9

Speciality channels of distribution

Answer 9

A way to distribute products (can be direct or indirect, such as e-commerce)

Question 10

Two-level distribution channel

Answer 10

Two intermediaries

Question 11

Wholesalers

Answer 11

Businesses that buy from the manufacturer in large quantities and then breaking them into smaller units to resell

Question 12

Zero-level distribution channel

Answer 12

Direct distribution, no intermediaries