Chapter 3 Operations Strategy

Question 1

The strategy hierarchy:

Answer 1

Corporate strategy -> (What business to be in? What to acquire? What to divest? How to allocate cash?)

Business strategy -> (What is the mission?
What are the strategic objectives of the firm? How to compete?)

Functional strategy -> (How to contribute to the strategic objectives? How to manage the function’s resources?)

Question 2

Competitive factors:

Answer 2

Order winning factors (usp) -> 45°

Qualifying factors -> S

less important factors -> (how/ where produced) flach

Question 3

lifecycle:

Answer 3

Introduction -> Growth -> Maturity -> Decline

Question 4

Strategic resources and sustainable competitive

advantage

Answer 4

Operations resources can give sustainable competitive
advantage if they are…

• Scarce
• Not very mobile
• Difficult to imitate
• Difficult to substitute for -> core competencies

Question 5

The four stages of the process of operations strategy

Answer 5

Operations strategy formulation ->
Operations strategy implementation->
Operations strategy monitoring ->
Operations strategy control