CHAPTER 3: IMPLICATIONS OF THE ICT REVOLUTION STRATEGY Flashcards
How does ICT revolution impact information society?
- global connectivity
- Information accessibility
- Socmed influence
- Digital divide
- Cultural exchange and awareness
How does ICT influence e-tourism businesses?
- operational efficiency
- enhancement of customer engagement
- real-time data utilization
- collaborative partnership
- innovation of services
What are the components of e-tourism value chain?
- Pre-Trip Activities:
Information Search: Tourists utilize online resources to research destinations, accommodations, and activities.
Booking: Digital platforms facilitate reservations for flights, hotels, and tours, often incorporating real-time availability and pricing.
- Trip Experience:
Travel Services: This includes transportation (airlines, car rentals), accommodations (hotels, hostels), and activities (tours, attractions) that tourists engage with during their visit.
Customer Interaction: Social media and review sites play a crucial role in shaping tourists’ experiences and expectations.
- Post-Trip Evaluation:
Feedback Mechanisms: Tourists often share their experiences through online reviews and social media, influencing future travelers and service providers.
Loyalty Programs: Many platforms use customer feedback to enhance loyalty programs, encouraging repeat business through personalized offers.
why is it important for businesses integrate ICT in strategic planning?
The effective integration of Information and Communication Technology (ICT) into
strategic planning processes allows businesses to align their technological
capabilities with their overall business objectives.
▪ This alignment is crucial for ensuring that technology investments directly support
the company’s goals and enhance its competitive positioning.
▪ Example: E-tourism companies can utilize data analytics to identify emerging travel
trends and adjust their marketing strategies accordingly, ensuring they remain
competitive in a rapidly changing market.
What are the benefits of implementing ICT in e-tourism operations?
- increase operational efficiency
- data driven decision-making
- CRM
- competitive intelligence gathering
- Facilitating innovation
What are the pre-requisite to achieve competitive edge through technology?
- Good investment in tech infrastructure
- Skilled workforce development
- Alignment with business strategy
- Focus on customer centric approaches
- continuous evaluation and adaptation
- building strategic partnerships
