CHAPTER 1: INTRO TO E-TOURISM

Question 1

What is e-tourism?

Answer 1

the digitization of all processes in the tourism sector, transforming how services are delivered and consumed. It involves using technology to plan, book, and enjoy travel, such as booking a hotel room through an app.

Question 2

What are the importance of e-Tourism?

Answer 2

• Accessibility and convenience
• Personalization
• Cost efficiency
• Sustainability

Question 3

What are three main uses of e-tourism platforms?

Answer 3

Booking and reservation, destination research, and customer engagement.

Question 4

What role do social media platforms play in e-tourism?

Answer 4

They provide visual attraction, trending spots through hashtags, and location tags for travelers.

Question 5

What is the purpose of virtual tours in e-tourism?

Answer 5

Virtual tours allow potential visitors to experience attractions before visiting in person.

Question 6

Name three digital marketing strategies used in e-tourism.

Answer 6

Personalized marketing, email campaigns, and social media interaction.

Question 7

How does e-tourism personalize marketing for travelers?

Answer 7

By analyzing user data and preferences to tailor marketing messages, like showing adventure options to users interested in hiking.

Question 8

What is dynamic pricing in e-tourism?

Answer 8

Using AI to adjust prices in real time based on demand, special events, or market conditions.

Question 9

How does e-tourism promote sustainable practices?

Answer 9

By encouraging eco-friendly travel options, supporting local economies, and providing authentic cultural experiences.