Chapter 3 Culture and Communication Flashcards
Culture
is “the language, values, beliefs, traditions and customs people share and learn”
Coculture
Used to describe a group that is part of an encompassing culture
Salience
Describes how much weight people attach to cultural characteristics in a particular situation
In-Group
People we consider to be similar to us and with whom we have an emotional connection
Out-Group
Describes people we view as different and with whom we have little or no sense of affiliation
Individualistic Cultures
U.S. , Canada, and Great Britain - tend to regard people as unique and independent “be your own person” “stand up for what you believe in”
Collectivistic Cultures
Such as those in China, Korea, and Japan - typically put more emphasis on group membership
Collectivistic Cultures
Such as those in China, Korea, and Japan - typically put emphasis on group membership
Low-Context Cultures
Use language primarily to express thoughts, feelings, and ideas as directly as possible
High-Context Cultures
Rely more on subtle, often nonverbal cues - such as behavior, history of the relationship, and general social rules to maintain social harmony
Uncertainty Avoidance
Reflects the degree to which members of a culture feel threatened by ambiguous situations
Power Distance
Refers to the gap between those with substantial power and resources and those with less
Cultures with low power distance believe in minimizing the difference between social classes. They believe that one person is as good as another regardless of their station in life - rich, poor, educated, or uneducated
Cultures with a high degree of power distance, such as the Philippines, Mexico, Venezuela, India, Japan, and Singapore it may seem rude to treat everyone the same way
Power Distance
Refers to the gap between those with substantial power and resources and those with less
Cultures with low power distance believe in minimizing the difference between social classes. They believe that one person is as good as another regardless of their station in life - rich, poor, educated, or uneducated
Cultures with a high degree of power distance, such as the Philippines, Mexico, Venezuela, India, Japan, and Singapore it may seem rude to treat everyone the same way
Intersectionality Theory
Describes the complex interplay of people’s multiple identities. It proposes that each person experiences life at the intersection of multiple factors that give rise to a unique perspective and collection of experiences
Race
Created hundreds of years ago to reflect differences between people whose ancestors originated in different regions of the world
