Chapter 3 and 4 Flashcards
audience analysis
the process of studying an audience before, during, and after a speech
sound reinforcement
the use of microphones, sound processors, and amplifiers to enhance the quality or volume of sounds
amorphous audiences
groups of individuals who are brought together by a given message who may or may not share common characteristics
demography
the study of the statistical characteristics of a given population
stereotype
an overgeneralization about a person or group based on assumed characteristics
sexual orientation
the gender identity of those whom you choose to be intimate
sexual identity
how you express your gender and sexual orientation to yourself and others
informal audience analysis
the wat in which a speaker gathers information about his or her audience in an unsystematic was
formal audience analysis
involves employing various tools and methods for gathering information about people
identification
the shared sense of identity between or among two or more people, usually in reference to a common thing, experience, or event
belief
an idea about reality, which can vary in strength
attitude
a set of beliefs that cluster around a common object and predispose behavior
value
deeply held core belief
psychological audience analysis
the anticipation of audience feeling and an attempt to marshal those feelings in order to change BAVs or behavior
audience disposition
how the audience feels about you, your topic, and the occasion for which you’re speaking
invention
refers to the process of discovering materials and arguments for a speech
speech situation
refers to both the exigency or reason for giving the speech as well as those things that constrain what could be said. the primary characteristic of the speech situation is the reason and purpose of a speech. secondary elements include the space and place of a speech, as well as characteristics of the audience
brainstorming
refers to the creative process of developing ideas and solutions to problems
concept map
a visual representation of a relationship between different concepts, usually depicted with arrows and lines
general speech purpose
answers the question “why” with regard to topic, audience, and occasion
specific purpose statement
a single sentence that explains the specific topic/goal of the presentation
thesis statement
a single sentence that expresses the topic and purpose of a speech
