Chapter 3 Flashcards
a statement of an organization’s fundamental purpose that sets a business apart from another
Mission
a goal set by and for an organization’s top management that focuses on broad general issues
strategic goal
a goal set by and for an organization’s middle managers that focuses on how to operationalize actions necessary to achieve a goal
tactical goal
a goal set by and for an organization’s lower level managers that is concerned with short term issues
operational goal
a general plan outlining decisions about the resource allocation, priorities, and action steps necessary to reach strategic goals that is set by a board of directors and extends over a wide scope of topics
Strategic plan
aimed at achieving tactical goals, is developed to implement specific parts of strategic plan that involves upper management and has more of a concrete focus
tactical plans
a plan that focuses on carrying out tactical plans to achieve operational goals that are developed by middle and lower management with a short term focus and a narrow scope
operational plans
what does an organization’s mission outline?
- purpose
- premises
- values
- directions
what are the four important purposes of goals?
- Provide guidance and a unified direction for people in the organization
- Goal setting practices strongly affect other aspects of planning
- Goals can serve as a source of motivation for an organization’s employees
- Goals provide an effective mechanism for evaluation and control
a comprehensive plan for accomplishing an organization’s goals
strategy
a comprehensive and ongoing management process aimed at formulating and implementing effective strategies; a way of approaching business opportunities and challenges
strategic management
a strategy that promotes a superior alignment between the organization and its environment and the achievement of strategic goals
effective strategy
what three areas does a well conceived strategy address?
- distinctive competence
- scope
- resource deployment
an organizational strength possessed by only a small number of competing firms
distinctive competence
when applied to strategy, it specifies the range of markets in which an organization will compete
scope
how an organization distributes its resources across the areas in which it competes
resource deployment
what two levels do most businesses develop strategies at?
business level and corporate level
the set of strategic alternatives from which an organization chooses as it conducts business in a particular industry or market
business level strategy
the set of strategic alternatives from which an organization chooses as it manages its operations simultaneously across several industries and several markets
corporate level strategy
the set of processes involved in creating or determining an organization’s strategies; it focuses on the content of strategies
strategy formulation
the methods by which strategies are operationalized or executed within the organization; it focuses on the processes through which strategies are achieved
strategy implementation
an acronym that stands for strengths, weaknesses, opportunities, and threats
SWOT
a skill or capability that enables an organization to create and implement its strategies
organizational strengths
a strength possessed only by a small number of competing firms
Distinctive competence