Chapter 3

Question 1

What is the marketing mix?

Answer 1

Price , Product , Place , Promotion

Question 2

What are the customer groups?

Answer 2

Age , Gender , Income , Occupation , Geographic Location , Lifestyle , Social Group , Benefit Sought

Question 3

What are the different group of tourists?

Answer 3

Leisure Tourist , Business Tourist , Stopover Holiday Tourist , Medical Tourist , Mature Tourist , Special Interest Tourists

Question 4

What are the steps in designing and conducting a market survey?

Answer 4

Decide on the market survey objective- > choose survey methods- > design the questionnaire- > conduct the survey- > analyse the data

Question 5

what are the different types of market survey methods?

Answer 5

observation, personal survey, telephone survey, postal survey, online survey

Question 6

What are the 2 basic types of questions?

Answer 6

Open ended question , Close ended question