Chapter 3 Flashcards
What should a job advertisement do?
Create Attention, Interest, Desire, and Action
AIDA
Which six pieces of information should a job add always contain?
(1) Comprise the company,
(2) The position
(3) The responsibilities (duties)
(4) The requirements
(5) “What we offer you”
(6) “How to get into contact”
Which factors influence response rate of job add
Identification of organization
Labor market conditions
Specification of listed requirements
Date of publication
On which mediums the employer branding campaigns run?
TV, Radio, Internet
Which mediums are suitable for operation jobs, specific labor and Experts and Specialists?
Local newspapers for operational jobs.
National/international for specific labor,
Industry Publications, Trade and Professional Journals for Experts and Specialists
What are the advantages of Online recruiting?
Cost-effectiveness
Immediate applicant responses
Online pre-screening of applicants
More applicants attracted over longer period
Automation of applicant tracking and evaluation
What are the Disadvantages of Online recruiting?
Exclusion of older and minority workers
Information privacy concerns
Why External Recruitment is Needed?
1) Fill entry-level jobs
2) Acquire skills not possessed by current employees
3) Obtain employees with different backgrounds to
provide diversity of ideas
What are external recruitment methods?
Media Advertising
Walk-Ins, Unsolicited Applications, Open Houses
Internet, Social Networking, and Mobile Recruiting
Job Fairs, Event Recruiting
Employee Referral
What are the Goals of recruiting?
Provide information that attracts a significant number of Qualified candidates
Provide information that Discourages Unqualified
candidates from applying.
Which FACTORS effects recruiting?
Employment conditions in an area, Supply of workers, Lack of qualified candidates
Image of the company, organizational growth or
decline, organizational size.
Job attractiveness, working conditions, salary and benefits.
What are the advantages of Staffing from within?
Reduced risk through acquaintance with candidates’ strengths and weaknesses.
Accurate view of candidate’s skills.
Candidates have strong commitment
to company,
Increases morale, encourages ambitious employees.
What are the Disadvantages of Staffing from within?
No new ideas from outside.
The morale of employees who are not promoted will decrease.
Possible inferiority of internal candidates.
Time wasted interviewing inside candidates who will not be considered.
What are the types of Online Recruiting?
Corporate Career Sites
Job Boards
Virtual Job Fairs
Mobile Recruitment
What are the BENEFITS of TEMPS?
No recruitment, screening, payroll, administration costs
Flexible scheduling, Low absenteeism
Unofficial “probation period” for prospective
employees
What are the Disadvantages of TEMPS?
Increased labor costs due to fees paid to agencies.
Temps lack commitment to the firm.
Being misled about assignments’ likeliness to become full-time position
Why companies use a Private Employment Agency
Ho HR department: Firm lacks Recruiting and Screening capabilities
To reach currently employed individuals who are more comfortable dealing with agencies
To reduce internal time devoted to recruiting
How to avoid Problems with Employment Agencies?
Provide agency with accurate/complete job description.
Screen agency for effectiveness in filling positions
Review candidates Accepted or Rejected for Effectiveness and Fairness of agency’s processes
How EXECUTIVE recruiters or HEAD hunters operate?
Locate experienced professionals and executives
Target ideal candidates
Find those not actively looking for a job
charge employers around 50% of the first year salary
Have nationwide/international contacts.
Do thorough investigations of candidates (screening).
What are the aims of College Recruiting?
Aiming at entry-level employees.
Attract good candidates.
Determine which candidates are worthy of further consideration.
What are employees referrals?
Employees are asked to recommend recruits.
Referring employees participate in recruitment success.
Cost-effective and highly efficient.
recruitment program
What are advantages of employees referrals?
Employee’s motivation to make a good
recommendation (reputation).
Availability of accurate job information for the recruit
(realistic job preview).
What are Disadvantages of employees referrals?
possibility of friendship being confused with job
Performance
Potential for nepotism
Potential for adverse impact
Why companies use “Blind add box”?
Bad reputation of company and no one wants to apply.
Very good reputation and everyone would apply.
The company is moving into another area of business and don’t want the competitors to know this move.
The current person in company is being replaced silently and suddenly.
