Chapter 3 Flashcards
1
Q
Technology Push
A
When a new scientific discovery becomes public, and numerous companies implement it into their products
Being the company that triggers a technology push can be highly profitable, which has caused Research and Development departments becoming very important
2
Q
Market Pull
A
When consumer driven pressure causes manufacturers to develop new products, or add functionality to existing products
Responding quickly to a market pull can make or break a company
