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tourism > Chapter 3 > Flashcards

Chapter 3 Flashcards

1
Q

The 5 components of a tourist destination

A
  1. Natural resources ( lands, habitable climate, a water supply, natural beauty to attract tourists)
  2. Infrastructure ( “guts of the city”, 1st component put in place, like Roads, telephone wire, electric wires, sewage, drainage pipes, docks, railroad tracks)
  3. Suprastructure (buildings, lodging facilities, restaurants, terminals and stores)
  4. Transportation system (actual vehicles use infrastructure)
  5. Hospitality of the host (social and political climate, genuine warmth shown by the local population)
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2
Q

The life cycle of a destination

A
  1. Conception - ideas flow, plans are made, research is done
  2. Building - building of the products
  3. Maturity - all component are fully developed, marketed successfully, visitor use is high
  4. Decline - product itself maybe well used and beginning to look a little rundown
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3
Q

5 national priorities for tourism development

A
  1. creating products that satisfy market demand
  2. providing safe, reasonably priced transportation
  3. developing HR training to improve personal service to visitors
  4. creating integrated, global marketing plan that focuses on all 4 seasons to increase the # of foreigners to canada
  5. ensuring that long-term growth and prosperity is balanced btw the development of new and the maintenance of existing physical and cultural environment
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4
Q

What are the goals should be part of community’s tourism plan?

A
  1. a framework for improving residents’ quality of life by developing infrastructure and suprastructure for residents and visitors alike
  2. improvement of residents’ standard of living through the economic benefit of tourism
  3. guidelines for appropriate development within the city limits and within a certain radius of the city
  4. a tourism program designed to fit residents’ economic, cultural and social views and attitudes
  5. a yearly evaluation policy for the tourism plan
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5
Q

What are the 8 steps of planning processes?

A
  1. inventory social, political, physical, economic environment
  2. forecast/project trends
  3. set goals and objectives
  4. examine alternatives to reach goals and objectives
  5. select preferred alternative
  6. develop a strategy to reach goals
  7. implement the plan
  8. evaluate
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6
Q

What is in step 1 inventory?

A
  1. political atmosphere- the attitudes of local political and community leader toward tourism that need changing or reinforcing
  2. social atmosphere - note festivals and special cultural events
  3. physical environment -region’s geography, location natural resources climate and natural history
  4. infrastructure and suprastructure. the product capacity
  5. economic environment
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7
Q

In forecast trends, what is trends and forecast means?

A

trends- a current style or preference

forecast- looking to the future

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8
Q

what is qualitative methods/forecasting?

A

the use of experts and their accumulated experience and knowledge to predict the likely outcome of events. Systematic survey

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9
Q

what is quantitative methods/forecasting?

A

the analysis of numerical data to help determine the future. Mathematical and statistical models, more accurate and useful

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10
Q

integrated development

A

an individual or company acquire a large parcel of land and develops the property to the exclusion of all other developers, the resort can usually stand alone with all the necessary amenities
Disney land

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11
Q

what are the characteristics of integrate development?

A
  1. one developer
  2. balanced development
  3. rapid development, quickly in the building phase
  4. functional form, look certain way, to be located in the most convenient spot
  5. isolation
  6. high prices
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12
Q

What is catalytic development?

A

a major promoter encourages complementary development by other companies or individuals ( whistler, Banff)

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13
Q

What are the characteristics of catalytic development?

A
  1. centralized development, single, large promoter who provides the basic facilities
  2. secondary developers, complementary facilities
  3. interdependency
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14
Q

what is coattail development?

A

an area of natural or unique qualities and development takes place to provide the facilities and amenities they desire
Niagara fall

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15
Q

what are the characteristics of coattail development?

A
  1. no common theme
  2. duplication and redundancy
  3. greater competition
  4. late community involvement
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16
Q

what are the six TDA success?

A
  1. identifying a sense of place
  2. ensuring the product/market match fits
  3. clustering facilities
  4. creating good transportation systems
  5. creating positive partnership within the community
  6. maintaining/restoring the environment
17
Q

What would destination marketing organization(DMO) call sense of place?

A

Unique selling proposition (USP)

18
Q

what is city gateway?

A

an access point that signals to visitors that they have arrived.
an effective gateway may be just a noticeable and attractive sign, or it may include an information booth or other method of offering tourists accessible information upon their arrival

19
Q

when is market match made>

A

when the product a destination is selling meets the target markets’ needs and expectations

20
Q

why clustering is important?

A

important to a visitor especially one with a limited budget and no personal transportation available.
Clustering keeps sites, food services, accommodations and events in one area, allowing easy walking access to all

21
Q

What is the importance of transportation system?

A

a good, clear, visible road signs accomplish three things: allow tourist traffic to flow more smoothly through the area, they reduce the risk of accidents,and they make it easier for tourists to find sites, accommodations or destinations.

22
Q

Community partnership

A

partnering with government is essential, as governments provide not only the infrastructure for tourism but also many social and support services

23
Q

Environmental protection

A

the world tourism organization has stated that the protection and enhancement of the environment is fundamental to balanced and harmonious tourism

24
Q

What slows tourism growth?

A
  1. concern for ecosystem, opportunities for new tourism land and resources are declining
  2. financial concerns, developing new projects is expensive
  3. tourism illiteracy, not all communities see tourism as beneficial
  4. seasonality
  5. lack of trained personnel
  6. transportation costs
  7. poor products packaging and the lack of an integrated market plan
25
Q

what are some of the other unique characteristics of the tourism product?

A
  1. tourism is intangible, that is cannot be touched or perceived by the senses, it cannot be handled, examined or tried prior to purchase because tourism sells time which becomes experiences and memories.
  2. travel is a costly product.
  3. tourism products are highly perishable, tourism professionals sell time, and time is fleeting.
  4. the tourism product cannot be stored, take advantage of periods when demand for its products is high
  5. there is a fixed supply of the product and it cannot be easily altered
  6. the tourism product is highly seasonal
  7. the use of the product is curbed by time constraints
  8. the quality of the individual product often depends on factors beyond the control of the producer or seller
26
Q

what is demand

A

is created by need or desire for good and services

27
Q

inelastic demand

A

people will purchase it no matter what the price (gas)

28
Q

elastic demand

A

price-sensitive, with every price change, there is a corresponding change in the demand

29
Q

why do most tourism products have a elastic demand?

A

travel is luxury, not a life-sustaning product. it’s bought only when the purchaser has the discretionary income needed

30
Q

What are the 4 Ps of the Marketing mix?

A
  1. product: what do you sell?
  2. price: How much do you charge for your product?
  3. place: where are you going to sell your product? also called Channel of distribution
  4. PromotionL How will you advertise your product?
31
Q

What are the 2 important methods of promotion?

A

internet and packaging

32
Q

Marketing plan

A

a simply a written short-term plan that details how a product will use its marketing mix to achieve its goal

33
Q

Perceived value

A

the customer’s mental estimate of the worth of a product

34
Q

marketing segmentation

A

one way to sea with the wide variety of personalities, life stages, and motivations that travel products must satisfy

tourism (5 decks)

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