Chapter 2 Flashcards
Business travel
non-discretionary travel
few choices of where, when, how long to travel
meeting and conventions
frequent business traveller
stay repeatedly in the same hotel
staff encouraged to remember the guests like and dislike
instant check in and out
luxury business traveller
best travel experiences
not concern the cost
consider the service attitude
female business traveler
travelling alone
safety issues
room service
international business traveller
service available in the language
Motivation: the Pleasure Guest
DISCRETIONARY TIME- is the time away from work and other obligations
DISCRETIONARY INCOME- the money people may spend as they please
FAMILY LIFE STAGE- helps determine when, where, and how a person takes a vacation; discretionary income and time ties to each life stage
Demographics
method of classifying clients, loosely based on life stage.
guest’s domicile, age, occupation, income, marital status, education, and gender are help the business determine the type of facilities and services that best suit a guest’s needs.
Psychographics
helps hosts to understand the activities, interests, opinions, personalities, and likes and dislikes of the guest
allocentric
risk-taker
prefer to go some where no foot has trod before and is willing to go without the normal conveniences of like in order to gain a fuller travel experience
1st to try a new travel destination
psychocentrics
“armchair travellers”-get travell experience watching TV and specialty travel networkds
-when they travel, they prefer places that feel like home,, speak same language, food will be familiar and the mode of travel they choose will be one with which they are comfortable.
midcentric
enjoy the change of pace, they are not likely to choose a vacation that deprives them of the basic comforts of life
extrovert
an individual who is outgoing and uninhibited in interpersonal situations
introvert
more concerned with personal thoughts and feelings and is most likely to eat in a quiet, comfortable restaurant
get to know the culture of the destination by observing people on the street or visiting their national museums
internal locus of control
believe that they are in charge of what happens in their lives and they control their own destiny
external locus of control
people believe that events are predetermined by other powerful individuals, fate, or chance and accept that what will be