Chapter 2 Flashcards by ellen zhang

Business travel

non-discretionary travel
few choices of where, when, how long to travel
meeting and conventions

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frequent business traveller

stay repeatedly in the same hotel
staff encouraged to remember the guests like and dislike
instant check in and out

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luxury business traveller

best travel experiences
not concern the cost
consider the service attitude

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female business traveler

travelling alone
safety issues
room service

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international business traveller

service available in the language

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Motivation: the Pleasure Guest

DISCRETIONARY TIME- is the time away from work and other obligations
DISCRETIONARY INCOME- the money people may spend as they please
FAMILY LIFE STAGE- helps determine when, where, and how a person takes a vacation; discretionary income and time ties to each life stage

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Demographics

method of classifying clients, loosely based on life stage.
guest’s domicile, age, occupation, income, marital status, education, and gender are help the business determine the type of facilities and services that best suit a guest’s needs.

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Psychographics

helps hosts to understand the activities, interests, opinions, personalities, and likes and dislikes of the guest

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allocentric

risk-taker
prefer to go some where no foot has trod before and is willing to go without the normal conveniences of like in order to gain a fuller travel experience
1st to try a new travel destination

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psychocentrics

“armchair travellers”-get travell experience watching TV and specialty travel networkds
-when they travel, they prefer places that feel like home,, speak same language, food will be familiar and the mode of travel they choose will be one with which they are comfortable.

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midcentric

enjoy the change of pace, they are not likely to choose a vacation that deprives them of the basic comforts of life

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extrovert

an individual who is outgoing and uninhibited in interpersonal situations

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introvert

more concerned with personal thoughts and feelings and is most likely to eat in a quiet, comfortable restaurant
get to know the culture of the destination by observing people on the street or visiting their national museums

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internal locus of control

believe that they are in charge of what happens in their lives and they control their own destiny

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external locus of control

people believe that events are predetermined by other powerful individuals, fate, or chance and accept that what will be

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the two factors which Epperson identified

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PULL FACTORS-external things; include people, places, and activities (friends, relatives, celebrities, events)
PUSH FACTORS- forces, needs, motivations and ways of thinking that come from within us; inner selves and adventure, kinship, rest and relaxation, challenge, escape

Maslow’s Hierarchy of Needs

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PHYSIOLOGICAL NEEDS- simple, generate motivations(transportation, accommodation, food, water)
SAFETY NEEDS
SOCIAL NEEDS- VFR(visiting friends and relatives) need for companionship, choice of a trip
EGO / SELF-ESTEEM- a person’s need to feel important and special
SELF-ACTUALIZATION NEEDS- focus on achieving one’s full potential as human being

Motivation: the Pleasure Guest

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What are the 4 basic categories divided from motivation from McIntosh and Geoldner?

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PHYSICAL MOTIVATORS- health, sports participation, relaxation, and recreation
CULTURAL MOTIVATORS- desire to learn more about the music, architecture, food, art, folklore or religion of other people
INTERPERSONAL MOTIVATORS- strongest motivators of all and include VFR or escaping from family and friends
STATUS AND PRESTIGE MOTIVATORS- ego and self-esteem, concern the need for recognition, attention, appreciation and good reputation

SATH

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Society Accessible Travel and Hospitality

Barriers to Travel

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Cost
Lack of time
Accessibility, Distance or Ease of Travel 
Health and Disabilities
Travel Tastes and Experience
Education
Age
Fear

What cause of Tourism illiteracy?

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lack of understanding of the benefits tourism brings to a community

Benefits of tourism

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Economic diversification 
Cultural preservation
Better choices in entertainment, shopping, and food service
Enhanced travel
Area beautifications
Tax revenues
Foreign capital
Recreational and educational facilities
Modernization
Favourable world image

Barriers to Tourism Acceptance

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Crime and unwanted behaviour
Air, water, land, and noise pollution
Congestion of roadways, parks, shopping areas, recreational centres, attractions, and restaurants. 
Local resentment
Inflation
Seasonality
Leakage
Increase in the cost of services
Diversion of government funds

Small towns and cultures other than Canada, have to deal difficulties. What are the differences Edward Inskeep suggests to determine the depth of the difficulties?

``` Basic value and logic system Religious beliefs Traditions Customs Lifestyles Behavioural patterns Dress code Sense of time budget Attitudes toward strangers ```

what is G.V. Doxey's Index of Tourist Irritation?

1. Level of euphoria- tourist $ begins to flow, additional jobs and financial resources have a positive impact on the community. 2. Level of apathy- residents begin to take advantages of the tourist, inflation may occur 3. Level of irritations- residents begin to annoyed by the number of tourists taking advantage of their town and its facilities 4. Level of antagonism- Irritation becomes more vocal and tourists are blamed for all the negative occurrences 5. The final level- the local residents forget the way they lived was what first attracted the tourist.

WHTI

Western Hemisphere Travel Initiative

What are the federal government departments that have the most impact on the Canadian tourism sector?

1. Industry Canada- responsible for the overall well-being of the tourism sector 2. FAC( Foreign Affairs Canada)- responsible for issuing Canadian passport and Canadian entrance visas 3. CBSA( Canada Border Services Agency)- responsible for checking the travel documents of every person arriving in canada & for customs services 4. Parks Canada Agency 5. Transport Canada- regulation of transportation systems and helps with the building and maintenance of the transportation infrastructure

CTC

Canadian Tourism Commission

NCC

the National Capital Commission

Human Resource Challenges, Issues and Concerns

- Industry image - Unskilled labour - Poor training practices - Poor attitudes/self-image - High turnover - Shrinking labour pool - Demand for qualified workers - Poorly trained managers - Language barriers - Lack of recognition for institutional training

TEC

Tourism Education Councils | ensure SKA form the critical mass of each occupational standard document

HRSDC

Human Resource and Social Development canada

Occupational standards

are documents outlining the skills, knowledge, and attitudes that an individual must demonstrate and practise to be deemed competent in a given occupation to ensure that industry members from across the country identify and validate the SKA components

The Emerit Program

an online training courses that teach participants what they need to know for each occupation

Moral

the ability to make a distinction between right and wrong conduct

Ethics

a system or code of morals of a particular person, religion, culture, group or profession

Chapter 2 Flashcards

(37 cards)