Chapter 3

Question 1

What is the definition of Web 1.0?

Answer 1

Web 1.0 technology could be described as the read-only web, which was mainly used for publishing information.

Question 2

What is the definition of Web 2.0?

Answer 2

Web 2.0 technology supports member participation, where they can communicate with PL by reading from and writing to the website.

Question 3

What is the definition of interaction using Web 2.0?

Answer 3

Members can interact with a range of PL web-based and social media applications using Web 2.0 technology.

Question 4

What is the definition of a blog?

Answer 4

A blog or web log is a website where an individual or group of users posts information and/or opinions on a regular basis.

Question 5

What is the definition of a microblog?

Answer 5

Microblogging is a further form of blogging using very short posts (eg. Twitter).

Question 6

What are the benefits to PL for Web 2.0?

Answer 6

Benefits to PL:

• More efficient as less staff interaction is needed
• Financial benefits as it’s a paper free approach

Question 7

What are the benefits to members for Web 2.0?

Answer 7

Benefits to members:

• Communicate at convenient times for them (24/7)
• Saves time as no need to queue (phones etc)

Question 8

What are the uses of Facebook/Linkedin for PL?

Answer 8

• Keeps existing members updated with information
• Members can ‘like’ and ‘share’ (cheap advertising)
• Prospective members can be informed of deals

Question 9

What are the uses of Twitter for PL?

Answer 9

• Use short messages to inform members
• Can link on their website to follow them on twitter
• Can be shared to encourage more people to join