Chapter 3 Flashcards
CHARACTERISTICS OF MANAGERIAL DECISIONS
Reasons managers avoid taking action
- Managers can’t be sure how much time, energy, or trouble lies ahead once they start working on a challenge.
- Getting involved is risky; tackling a problem but failing to solve it successfully can hurt a manager’s track record
- Because problems can be so perplexing, it is easier to procrastinate or to get busy with less demanding activities
CHARACTERISTICS OF MANAGERIAL DECISIONS
Characteristics of managerial decisions that contribute to their difficulty and pressure.
- Lack of structure : for most decisions, there is no automatic procedure to follow which leaves decision makers uncertain about how to proceed
- Risk
- Uncertainty
- Conflict
CHARACTERISTICS OF MANAGERIAL DECISIONS
programmed decisions
- decisions encountered and made before, having objectively correct answers, and solvable by using simple rules, policies, or numerical computations
- if you face a programmed decision, a clear procedure or structure exists for arriving at the right decision.
- Problem :
- frequent, repetitive, routine
- much certainty regarding cause-and-effect relationships
- Procedure :
- dependence of policies, rules, and definite procedures
- Examples
- Business firm :
- periodic reorders of inventory
- University :
- necessary grade point average for good academic standing
- Health care :
- procedure for admitting patients
- Government :
- merit system for promotion of state employees
- Business firm :
CHARACTERISTICS OF MANAGERIAL DECISIONS
certainty
- the state that exists when decision makers have accurate and comprehensive information
- occurs when you have all the information you need and can predict precisely the consequences of your actions
- managers are expressing their preference for certainty when they are not satisfied hearing about what might have happened or may happen and insist on hearing what did or will happen
CHARACTERISTICS OF MANAGERIAL DECISIONS
nonprogrammed decisions
- new, novel, complex decisions having no proven answers
- they have a variety of possible solutions, all of which have merits and drawbacks
- decision maker must create or impose a method for making the decision; there is no predetermined structure on which to rely
- Problem :
- novel, unconstructed
- much uncertainty regarding cause-and-effect relationships
- Procedure :
- necessity for creativity, intuition, tolerance for ambiguity, creative problem solving
- Examples :
- Business firm :
- diversification into new products and markets
- University :
- construction of new classroom facilities
- Health care :
- purchase of experimental equipment
- Government :
- reorganization of state government agencies
- Business firm :
CHARACTERISTICS OF MANAGERIAL DECISIONS
uncertainty
- the state that exists when decision makers have insufficient information
- decision makers may have strong opinions - they may feel sure of themselves - but they are still operating under conditions of uncertainty if they lack pertinent information and cannot estimate accurately the likelihood of different results of their actions.
CHARACTERISTICS OF MANAGERIAL DECISIONS
conflict
- opposing pressures from different sources, occurring in the level of psychological conflict or conflict between individuals or groups
- occurs at two levels :
1. Individual decisions makers experience psychological conflict when several options are attractive or when none of the options is attractive
2. Conflict arises between people
CHARACTERISTICS OF MANAGERIAL DECISIONS
risk
- the state that exists when the probability of success is less than 100 percent and losses may occur
- managers accept the fact that decisions have consequences entailing risk, but they do everything they can to anticipate the risk, minimize it, and control it,
THE PHASES OF DECISION MAKING
Six phases of decision-making process
- Identify and diagnose the problem
- Generate alternative solutions
- Evaluate alternatives
- Make the choice
- Implement the decision
- Evaluate the decision
THE PHASES OF DECISION MAKING
1. Identifying and diagnosing the problem
- Typically a manager realizes some discrepancy between the current state and a desired state
- such discrepancies may be detected by comparing current performance against :
1. Past performance
2. The current performance of other organizations or units
3. Future expected performance as determined by plans and forecasts - decision maker must dig in deeper and attempt to diagnose the situation; asking why, of yourself and others, is essential to understanding the real problem
- Questions useful to ask during this phase :
- Is there a difference between what is actually happening and what should be happening?
- How can you describe the deviation as specifically as possible?
- What is/are the cause(s) of the deviation?
- What specific goals should be met?
- Which of these goals are absolutely critical to the success of the decision?
THE PHASES OF DECISION MAKING
2. Generating alternative solutions
- links problem diagnosis to the development of alternative courses of action aimed at solving the problem
- managers generate at least some alternative solutions based on past experiences.
- solutions range from ready-made to custom-made
- often, many more alternative are available than managers realize
- managers sometimes assume that cutting prices in response to a competitor’s price cuts is their only option, but it is not
- alternatives include emphasizing consumer risks to low-priced products, building awareness of your products’ features and overall quality, and communications your cost advantage to your competitors so they realize that they can’t win a price war.
THE PHASES OF DECISION MAKING
ready-made solutions
- ideas that have been seen or tried before or follow the advice of others who have faced similar problems
THE PHASES OF DECISION MAKING
custom-made solutions
- new, creative solutions designed specifically for the problem
- potentially, custom-made solutions can be devised for any challenge
THE PHASES OF DECISION MAKING
contingency plans
- alternative courses of action that can be implemented based on how the future unfolds
- for example, during an economic crisis when it is unclear when a recovery might begin and how strong it will be or what shape it will take, the range of potential outcomes is very large and many companies will not survive.
- firms should consider at least four scenarios :
1. A most optimistic scenario in which trade and capital flows resume, further recession is averted, globalization stays on course, and developed and emerging economies continue to integrate as confidence rebounds quickly.
2. A battered-but-resilient scenario in which the recession continues for a long period, recovery is slow, confidence is shaken but does rebound, and globalization slowly gets back on course.
3. Stalled globalization, in which the global recession is significant, the intensity varies greatly from nation to nation (for example, with the United States and China proving resilient), but the integration of the world’s economies stalls and growth is slow.
4. A long freeze, in which the recession lasts more than five years, economies everywhere stagnate, and globalization goes into reverse.
THE PHASES OF DECISION MAKING
3. Evaluating alternatives
- involves determining the value or adequacy of the alternatives that were generated
- fundamental to this process is to predict the consequences that will occur if the various options are put into effect.
- managers should consider several types of consequences, including quantifiable measures of success such as lower costs, higher sales, lower employee turnover, and higher profits.
- an important technological change affecting the analysis of alternatives is the ability to collect and analyze big data (massive amounts of data that exceed the capabilities of a traditional computer database)
- businesses today can gather details about internet usage, consumer behavior, and employee skills and activities
- computer technology enables organizations of all sizes to store the data, search it for patterns and trends, and analyze the information to identify alternatives that previously would have gone unnoticed
- evaluation that would have relied heavily on intuition or experience now can be data-driven, for example, companies are now using big data to make more effective decisions about pay
- to evaluate alternatives, refer to your original goals, defined in the first phase
- results cannot be forecast with perfect accuracy, but sometimes decision makers can build in safeguards against an uncertain future by considering the consequences of several scenarios (contingency plans)
THE PHASES OF DECISION MAKING
4. Making the choice
- once you have considered the possible consequences of your options, it is time to make your decision.
- quantitatively inclined people can easily tweak the assumptions behind every scenario in countless ways.
- but the temptation can lead to paralysis by analysis - indecisiveness caused by too much analysis rather than the assertive decision making that can help an organization seize new opportunities or thwart challenges
- important concepts as you make your decision : maximizing, satisficing, and optimizing
THE PHASES OF DECISION MAKING
maximizing
- a decision realizing the best possible outcome
- realizes the greatest positive consequences and the fewest negative consequences, maximizing results in the greatest benefit at the lowest cost, with the largest expected total return
- requires searching thoroughly for a complete range of alternatives, carefully assessing each alternative, comparing one to another, and then choosing or creating the very best
THE PHASES OF DECISION MAKING
satisficing
- choosing an option that is acceptable, although not necessarily the best or perfect
- when you satisfice, you compare your choice against your goal, not against other options
- satisficing means that a search for alternatives stops after you find one that is okay
- you do not expend the time or energy to gather more information
- instead you make the expedient decision based on readily available information
- sometimes result of laziness, other times there are no other options because time is short, information is unavailable, or other constraints make maximizing impossible or when consequences are not huge
THE PHASES OF DECISION MAKING
optimizing
- achieving the best possible balance among several goals