Chapter 3 & 4-research types and ethics

Question 1

Basic research types: applied research

Answer 1

Trying to address a certain issue or topic

Question 2

Basic research types: secondary research

Answer 2

Data that was collected by a third-party or for some other purpose

Question 3

Basic research types: primary research

Answer 3

Involves conducting research oneself or using the data for the purpose it was intended for

Question 4

Basic research types: qualitative research

Answer 4

Research that got his information that is not numerical form

Question 5

Basic research types: quantitative research

Answer 5

Information about quantities; that is, information that can be measured and written down and numbers

Question 6

Basic research types: longitudinal

Answer 6

Research done over time

Question 7

Basic research types: cross-sectional research

Answer 7

Research done at one point in time

Question 8

Basic research types: exploratory research

Answer 8

Finding knowledge that is very much unknown

Question 9

Basic research types: descriptive research

Answer 9

A study decide to pick the participants in an accurate way. More simply put, descriptive research is all about describing people take part in the study

Question 10

Basic research types: causal research

Answer 10

Research that involves finding the effect of one thing on another or the effect of one variable and another

Question 11

What is a syndicated source

Answer 11

Individuals who scan everything that they buy and is put into a database of information that is able to be bought

Question 12

What is a literature review?

Answer 12

A comprehensive examination of available information that is related to your research topic

Question 13

Exploratory research is also known as what?

Answer 13

Soft data

Question 14

Exploratory research types: avante-garde techniques

Answer 14

Research conducted by forms of art especially in the visual, literacy, or musical arts,who’s works are characterized chiefly by unorthodox and experimental methods (example. Collages depicting someone’s feeling towards an object)

Question 15

Exploratory research methods: ethnographic research

Answer 15

Where you go and live with the subjects

Question 16

Exploratory research methods: hypnosis

Answer 16

Used because people aren’t always truthful

Question 17

Explored her research methods: projective techniques

Answer 17

Word association, sentence completion

Question 18

What is observational research?

Answer 18

The gathering of primary data by observing relevant people, actions and situations

Question 19

Forms of observational research:shopper patterns

Answer 19

The direction people take when they enter stores

Question 20

Forms of observational research: physical trace measures

Answer 20

For example restaurants: one foods come back they see what you’re not eating

Question 21

What are the two methods of research administration?

Answer 21

Human and mechanical administration

Question 22

Forms of experimental research: cause-and-effect

Answer 22

A method of gathering primary data in which the researcher is able to observe the results of changing one variable in the situation all holding all others constant

Question 23

What is ethics?

Answer 23

The appropriateness of your behavior in relation to others [others are those who become the subject of your work or are affected by it]

Question 24

And marketing research is ethics debatable?

Answer 24

No

Question 25

Who are the four participating parties in marketing research?

Answer 25

Client, public, respondents, marketing researcher

Question 26

In marketing research there four participating parties, client, public, respondents, marketing researcher. What do each of these parties have?

Answer 26

Rights and obligations

Question 27

What are the three sources of ethical regulation?

Answer 27

The personal ethics of the individual researcher, codes of professional societies, and institutional ethics review committees

Question 28

What are the two professional societies for marketing research?

Answer 28

The American marketing Association and marketing research and intelligence association

Question 29

The research projects must be no more than...

Answer 29

Minimal risk

Question 30

The research participants may only involve…

Answer 30

Adult participants capable of giving free and informed consent and may not include vulnerable participant such as children, persons who are not legally competent kids to consent, mentally incompetent person's, legal wards, or persons dependent on the researchers for therapeutic care or marginalized populations

Question 31

The research must not involve…

Answer 31

Any personal, sensitive or incriminating topics or questions that could place participants at risk

Question 32

The research must not…

Answer 32

Manipulate behavior of participants be on the range of normal classroom activity or daily life

Question 33

The research must not involve…

Answer 33

Physically invasive contact with the research participants for example taking blood or urine samples etc.

Question 34

Finally, the research must not involve…

Answer 34

Deception

Question 35

What are the four rights of the respondent?

Answer 35

The right to safety, the right to be informed, the right to choose, the right to privacy

Question 36

What is anonymity?

Answer 36

Of unknown name, or unknown authorship

Question 37

What is confidentiality?

Answer 37

Spoken or written in confidence; charged with secrets

Question 38

What is the personal protection and electronic documents act (January 1st, 2004)?

Answer 38

Set rules for how organizations may collect, use or disclose information about you and the course of commercial activities

Question 39

What obligations do researchers have?

Answer 39

``` Have appropriate skills and resources Reach consensus on research questions Communicate exactly what the research can and cannot do Provide quality research Interpret results honestly and fully Admit research limitations Protect the rights of subjects and clients Avoid abusing clients ```

Question 40

What are the seven ethical obligations of the client?

Answer 40

Appropriate use of research proposals Be open and honest about the search means No disclosure of researchers' are specialized techniques or models No cancellation of project without cause No research solely to support a prior conclusions Encourage objectivity Reach consensus on research questions

Question 41

Basic research types: basic/pure research

Answer 41

Purely for knowledge expansion