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Comm 357 > Chapter 3 & 4-research types and ethics > Flashcards

Chapter 3 & 4-research types and ethics Flashcards

1
Q

Basic research types: applied research

A

Trying to address a certain issue or topic

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2
Q

Basic research types: secondary research

A

Data that was collected by a third-party or for some other purpose

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3
Q

Basic research types: primary research

A

Involves conducting research oneself or using the data for the purpose it was intended for

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4
Q

Basic research types: qualitative research

A

Research that got his information that is not numerical form

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5
Q

Basic research types: quantitative research

A

Information about quantities; that is, information that can be measured and written down and numbers

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6
Q

Basic research types: longitudinal

A

Research done over time

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7
Q

Basic research types: cross-sectional research

A

Research done at one point in time

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8
Q

Basic research types: exploratory research

A

Finding knowledge that is very much unknown

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9
Q

Basic research types: descriptive research

A

A study decide to pick the participants in an accurate way. More simply put, descriptive research is all about describing people take part in the study

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10
Q

Basic research types: causal research

A

Research that involves finding the effect of one thing on another or the effect of one variable and another

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11
Q

What is a syndicated source

A

Individuals who scan everything that they buy and is put into a database of information that is able to be bought

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12
Q

What is a literature review?

A

A comprehensive examination of available information that is related to your research topic

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13
Q

Exploratory research is also known as what?

A

Soft data

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14
Q

Exploratory research types: avante-garde techniques

A

Research conducted by forms of art especially in the visual, literacy, or musical arts,who’s works are characterized chiefly by unorthodox and experimental methods (example. Collages depicting someone’s feeling towards an object)

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15
Q

Exploratory research methods: ethnographic research

A

Where you go and live with the subjects

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16
Q

Exploratory research methods: hypnosis

A

Used because people aren’t always truthful

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17
Q

Explored her research methods: projective techniques

A

Word association, sentence completion

18
Q

What is observational research?

A

The gathering of primary data by observing relevant people, actions and situations

19
Q

Forms of observational research:shopper patterns

A

The direction people take when they enter stores

20
Q

Forms of observational research: physical trace measures

A

For example restaurants: one foods come back they see what you’re not eating

21
Q

What are the two methods of research administration?

A

Human and mechanical administration

22
Q

Forms of experimental research: cause-and-effect

A

A method of gathering primary data in which the researcher is able to observe the results of changing one variable in the situation all holding all others constant

23
Q

What is ethics?

A

The appropriateness of your behavior in relation to others [others are those who become the subject of your work or are affected by it]

24
Q

And marketing research is ethics debatable?

A

No

25
Q

Who are the four participating parties in marketing research?

A

Client, public, respondents, marketing researcher

26
Q

In marketing research there four participating parties, client, public, respondents, marketing researcher. What do each of these parties have?

A

Rights and obligations

27
Q

What are the three sources of ethical regulation?

A

The personal ethics of the individual researcher, codes of professional societies, and institutional ethics review committees

28
Q

What are the two professional societies for marketing research?

A

The American marketing Association and marketing research and intelligence association

29
Q

The research projects must be no more than…

A

Minimal risk

30
Q

The research participants may only involve…

A

Adult participants capable of giving free and informed consent and may not include vulnerable participant such as children, persons who are not legally competent kids to consent, mentally incompetent person’s, legal wards, or persons dependent on the researchers for therapeutic care or marginalized populations

31
Q

The research must not involve…

A

Any personal, sensitive or incriminating topics or questions that could place participants at risk

32
Q

The research must not…

A

Manipulate behavior of participants be on the range of normal classroom activity or daily life

33
Q

The research must not involve…

A

Physically invasive contact with the research participants for example taking blood or urine samples etc.

34
Q

Finally, the research must not involve…

A

Deception

35
Q

What are the four rights of the respondent?

A

The right to safety, the right to be informed, the right to choose, the right to privacy

36
Q

What is anonymity?

A

Of unknown name, or unknown authorship

37
Q

What is confidentiality?

A

Spoken or written in confidence; charged with secrets

38
Q

What is the personal protection and electronic documents act (January 1st, 2004)?

A

Set rules for how organizations may collect, use or disclose information about you and the course of commercial activities

39
Q

What obligations do researchers have?

A 
Have appropriate skills and resources
Reach consensus on research questions
Communicate exactly what the research can and cannot do
Provide quality research
Interpret results honestly and fully
Admit research limitations
Protect the rights of subjects and clients
Avoid abusing clients
40
Q

What are the seven ethical obligations of the client?

A

Appropriate use of research proposals
Be open and honest about the search means
No disclosure of researchers’ are specialized techniques or models
No cancellation of project without cause
No research solely to support a prior conclusions
Encourage objectivity
Reach consensus on research questions

41
Q

Basic research types: basic/pure research

A

Purely for knowledge expansion

Comm 357 (10 decks)

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