Chapter 3 & 4-research types and ethics Flashcards
Basic research types: applied research
Trying to address a certain issue or topic
Basic research types: secondary research
Data that was collected by a third-party or for some other purpose
Basic research types: primary research
Involves conducting research oneself or using the data for the purpose it was intended for
Basic research types: qualitative research
Research that got his information that is not numerical form
Basic research types: quantitative research
Information about quantities; that is, information that can be measured and written down and numbers
Basic research types: longitudinal
Research done over time
Basic research types: cross-sectional research
Research done at one point in time
Basic research types: exploratory research
Finding knowledge that is very much unknown
Basic research types: descriptive research
A study decide to pick the participants in an accurate way. More simply put, descriptive research is all about describing people take part in the study
Basic research types: causal research
Research that involves finding the effect of one thing on another or the effect of one variable and another
What is a syndicated source
Individuals who scan everything that they buy and is put into a database of information that is able to be bought
What is a literature review?
A comprehensive examination of available information that is related to your research topic
Exploratory research is also known as what?
Soft data
Exploratory research types: avante-garde techniques
Research conducted by forms of art especially in the visual, literacy, or musical arts,who’s works are characterized chiefly by unorthodox and experimental methods (example. Collages depicting someone’s feeling towards an object)
Exploratory research methods: ethnographic research
Where you go and live with the subjects
Exploratory research methods: hypnosis
Used because people aren’t always truthful
Explored her research methods: projective techniques
Word association, sentence completion
What is observational research?
The gathering of primary data by observing relevant people, actions and situations
Forms of observational research:shopper patterns
The direction people take when they enter stores
Forms of observational research: physical trace measures
For example restaurants: one foods come back they see what you’re not eating
What are the two methods of research administration?
Human and mechanical administration
Forms of experimental research: cause-and-effect
A method of gathering primary data in which the researcher is able to observe the results of changing one variable in the situation all holding all others constant
What is ethics?
The appropriateness of your behavior in relation to others [others are those who become the subject of your work or are affected by it]
And marketing research is ethics debatable?
No
Who are the four participating parties in marketing research?
Client, public, respondents, marketing researcher
In marketing research there four participating parties, client, public, respondents, marketing researcher. What do each of these parties have?
Rights and obligations
What are the three sources of ethical regulation?
The personal ethics of the individual researcher, codes of professional societies, and institutional ethics review committees
What are the two professional societies for marketing research?
The American marketing Association and marketing research and intelligence association
The research projects must be no more than…
Minimal risk
The research participants may only involve…
Adult participants capable of giving free and informed consent and may not include vulnerable participant such as children, persons who are not legally competent kids to consent, mentally incompetent person’s, legal wards, or persons dependent on the researchers for therapeutic care or marginalized populations
The research must not involve…
Any personal, sensitive or incriminating topics or questions that could place participants at risk
The research must not…
Manipulate behavior of participants be on the range of normal classroom activity or daily life
The research must not involve…
Physically invasive contact with the research participants for example taking blood or urine samples etc.
Finally, the research must not involve…
Deception
What are the four rights of the respondent?
The right to safety, the right to be informed, the right to choose, the right to privacy
What is anonymity?
Of unknown name, or unknown authorship
What is confidentiality?
Spoken or written in confidence; charged with secrets
What is the personal protection and electronic documents act (January 1st, 2004)?
Set rules for how organizations may collect, use or disclose information about you and the course of commercial activities
What obligations do researchers have?
Have appropriate skills and resources Reach consensus on research questions Communicate exactly what the research can and cannot do Provide quality research Interpret results honestly and fully Admit research limitations Protect the rights of subjects and clients Avoid abusing clients
What are the seven ethical obligations of the client?
Appropriate use of research proposals
Be open and honest about the search means
No disclosure of researchers’ are specialized techniques or models
No cancellation of project without cause
No research solely to support a prior conclusions
Encourage objectivity
Reach consensus on research questions
Basic research types: basic/pure research
Purely for knowledge expansion
