Chapter 2- Marketing Research Prjects Flashcards
What is a Science/research sponsor
The person/organization needing the research information
What is the respondents?
The people who provide this information
Who is the research supplier?
The person/organization who will carry out the research
What is step one of the marketing research process?
Problem definition
What is step two of the marketing research process?
Research design which includes questionnaire and sampling strategy
What step three of the marketing research process?
Data collection
What is stub for the marketing research process?
Data analysis
What is step five of the marketing research process?
Report presentation
What is responsive research proposals?
Request for proposal (solicitation sent to marketing research suppliers inviting them to submit a formal proposal, including a bid)
What is a research objective?
A statement, in as precise terminology is possible, of what you hope to achieve in the research
What are marketing research projects?
Highly customized, finite time frames, formal process
