Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Comm 357 > Chapter 10- Sampling Strategy > Flashcards

Chapter 10- Sampling Strategy Flashcards

1
Q

Which sampling method uses random selection?

A

Probability sampling

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Which technique doesn’t use random sampling?

A

Non-probability sampling

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What is net efficiency of sampling?

A

A tradeoff between cost and precision. NES=precision/cost

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Is the following a probability or non-probability sampling method? Convenience

A

Non-probability sample

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Is the following a probability or non-probability sampling method? Stratified

A

Probability sample

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Is the following a probability or non-probability sampling method? Simple random

A

Probability sample

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Is the following a probability or non-probability sampling method? Systematic

A

Probability sample

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Is the following a probability or non-probability sampling method? Snowball

A

Non-probability sample

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Is the following a probability or non-probability sampling method? Judgement

A

Non-probability sample

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Is the following a probability or non-probability sampling method? Cluster

A

Probability sample

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Is the following a probability or non-probability sampling method? Quota

A

Non-probability sample

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Can convenience sampling be stated as representative of the population?

A

No

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What is judgement sampling?

A

The best test market city that embodies the traits of the general population

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What is probability sampling?

A

Every element in the population has a known, non-zero chance of being selected

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What is non-probability sampling?

A

Probability of an element being selected from the population is unknown and may be zero

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

True or false? Sampling error is not applicable to online polls.

A

True

17
Q

For random selection to produce a truly representative sample, the following three conditions must apply…

A
  1. Sample size of at least 100
  2. Complete sampling frame
  3. Zero non-response
18
Q

What is simple random sampling?

A

Use of a random selection device

19
Q

What is systematic sampling?

A

Skip intervals where, for example, you sample every third person

20
Q

What is stratified sampling?

A

Form groups of your population and take from each group

21
Q

What are the two sampling methods?

A

Probability sampling and non-probability sampling

Comm 357 (10 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions