Chapter 3

Question 1

is more than just a media channel to many Filipinos, it is a way of life. It is part of Filipino culture.

Answer 1

Radio

Question 2

The fact that radio uses the local language or dialect makes it the most accessible channel to the____

Answer 2

Filipino masa

Question 3

From the traditionalpanawagansduring personal tragedies or natural disasters, the tearjerkers of Tiya Dely Magpayo, knowledge power of Ernie Baron, eccentric health advises from Johnny Midnight and of course, the most requested songs in pop music radio stations.

Answer 3

Radio

Question 4

sound communication byradio waves, usually through the transmission ofmusic, news, and other types of programs from single broadcast stations to multitudes of individual listeners equipped with radio receivers

Answer 4

Radio

Question 5

the wireless transmission and reception of electric impulses or signals by means of electromagnetic waves

Answer 5

Radio

Question 6

From its birth early in the ________ broadcast radio astonished and delighted the public by providing news and entertainment with an immediacy never before thought possible.

Answer 6

20th century,

Question 7

In__________, a couple of 50-watt radio stations were established in Pasay and in Manila by________

Answer 7

June 1922, Henry Hermann.

Question 8

The oldest existing radio station in the country today is

Answer 8

DZRH.

Question 9

. It first signed on in 1939 as KZRH. The last two letters of the call station stands for _________ , after H.E. Heacock, the original owner of the station and one of the largest chains of department stores in the Pacific Rim.

Answer 9

DZRH, Radio Heacock

Question 10

Radio programming from the pre-war to the early post-war period was primarily _______and, as expected, “flavoured with colonial productions” including even canned American serials.

Answer 10

entertainment-oriented

Question 11

News and public affairs programming, including government programs, were virtually unheard until a few years before the ___________

Answer 11

end of World War II.

Question 12

In 1929, the first provincial radio station, _________ was established in Cebu City.

Answer 12

KZRC

Question 13

played an important role in keeping the Filipino spirit alive during World War II.

Answer 13

Radio

Question 14

The then KZRH broadcasted the __________ from its transmitter physically transferred in Corregidor

Answer 14

” Voice of Freedom”

Question 15

Anchored by ___________, its stirring broadcast announcing the fall of Bataan in 1942 is a classic in broadcast journalism — “Bataan has fallen… But the spirit that made it stand, a beacon to all liberty-loving people of the world, cannot fall.”

Answer 15

Norman Reyes

Question 16

In ______, and the end of Japanese occupation, heralded the real birth of Philippine radio.

Answer 16

1945

Question 17

Republic Broadcasting System’s DZBB, started by ________ on ______, became famous for on-the-spot news coverage, and for “Newscoop,” a program on which controversial individuals discussed “hot” subjects.

Answer 17

Bob Stewart, March 1, 1950

Question 18

The range of radio changed in 1959, with the

Answer 18

“transistor revolution.”

Question 19

Who asked CARE to donate a few thousand transistor radios for the barrios, explaining that these would “combat subversive elements in the rural areas,” most of which did not and still do not have electricity.

Answer 19

President Carlos P. Garcia

Question 20

the use of radio for agriculture and rural development became more pronounced.

Answer 20

By 1960s to the 70s,

Question 21

Institutions such as the ________, __________, __________ , ___________were among the advocates of farmcasting and developmental communication.

Answer 21

Department of Agriculture, UP at Los Baños, International Institute for Rural Reconstruction (IIRR), Philippine Rural Reconstruction Movement (PRRM) and the International Rice Research Institute (IRRI)

Question 22

is now acknowledged as the primary source of news and the most pervasive, persuasive, and credible medium.

Answer 22

Radio

Question 23

Radio reaches _________percent of the population with over 25 million sets nationwide.

Answer 23

85 to 90

Question 24

is the second most used and most trusted source of political information in the Philippines. In 2013, roughly two-thirds of the country’s population listens to radio, with 41.4 percent listening at least once a week, according to the Philippine Statistics Authority.

Answer 24

Radio

Question 25

It also remains to be the most pervasive medium, reaching even the remotest areas of the country.

Answer 25

Radio

Question 26

The two principal forms of popular culture conveyed by radio are

Answer 26

popular music and the radio soap opera.

Question 27

are so diversified that there is always a program suited to the taste of every sector — housewife, students, businessman or entrepreneur, music enthusiast (from pop music to rock and revivals), religious, farmer, sports enthusiast, among others.

Answer 27

Programming content and format

Question 28

Since over __ percent of radio stations are commercial, it is expected that programming is dictated by consumers’ (or listeners’) wants and tastes as measured by the ratings game.

Answer 28

90

Question 29

_________programming usually consists of news and public affairs, public service , soap opera (drama), talk shows which focus on national and local issues or entertainment (movie) trivia.

Answer 29

AM stations

Question 30

One AM station has reformatted its programming thrust to focus on ____

Answer 30

“showbiz tsismis” (movie gossips) !

Question 31

are still dominated by music programming. Most provide a variety of music beats although some specialize in jazz, pop songs, rock and even revivals.

Answer 31

FM stations

Question 32

implies a conversation

Answer 32

“The “social” in social media

Question 33

viewers seldom engage with the programme-makers of the show that they are watching

Answer 33

TV

Question 34

is different to traditional forms of communication such as through newspapers, television, and film.

Answer 34

Social media

Question 35

anyone with access to the internet (for example through public libraries)

Answer 35

cheap

Question 36

the tools are easy to use

Answer 36

Accessible –

Question 37

allows almost anyone to do things that previously were only the preserve of well-resourced organisations

Answer 37

Enabling –

Question 38

is definitely not about one-way communication to a large audience from big organisations.

Answer 38

. Social media

Question 39

Who’s on Social Media?

Answer 39

Organizations Individuals

Question 40

refers to online tools and services which allow an exchange of ideas, information, videos, pictures, and graphics

Answer 40

Social media

Question 41

also allows easy sharing and distribution of existing content to others so that professional work can be shared through networks.

Answer 41

Social media

Question 42

Those ages 8 – 18 spend more than ________ with such devices. And that does not count the hour and a half that youths spend texting or talking on their phones

Answer 42

7 hours a day

Question 43

dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%

Answer 43

▶ Facebook

Question 44

Bad side of social media

Answer 44

▶ Teens who use Facebook more often show more narcissistic tendencies.

▶ Young adults who have a strong Facebook presence show more signs of other psychological disorders, including antisocial behaviors, mania and aggressive tendencies.

Question 45

Good side of social media

Answer 45

▶ Young adults who spend more time on Facebook are better at showing “virtual empathy” to their online friends.

Question 46

Negative Aspects of Social networking

Answer 46

Privacy Issues
Addiction
Diminishing Social Skills

Question 47

who argued; “In an age when internet devices are always on, meeting face-to-face is becoming increasingly rare as people choose to meet screen-to screen…What is this new dynamic doing to normal social interaction? How do these devices and social media services, such as Facebook, affect the way we socialize and communicate with each other?
But, more than that, what impact do these social networks have on their user’s mental health?

Answer 47

Vito Pilieci (The National Post Reporter)

Question 48

Awareness

Answer 48

▶ Being a part of the social media revolution requires personal education and responsibility of the hazards.

▶ Parents should become familiar with the warning signs of the negative impacts to their children.