Chapter 3 Flashcards
is more than just a media channel to many Filipinos, it is a way of life. It is part of Filipino culture.
Radio
The fact that radio uses the local language or dialect makes it the most accessible channel to the____
Filipino masa
From the traditionalpanawagansduring personal tragedies or natural disasters, the tearjerkers of Tiya Dely Magpayo, knowledge power of Ernie Baron, eccentric health advises from Johnny Midnight and of course, the most requested songs in pop music radio stations.
Radio
sound communication byradio waves, usually through the transmission ofmusic, news, and other types of programs from single broadcast stations to multitudes of individual listeners equipped with radio receivers
Radio
the wireless transmission and reception of electric impulses or signals by means of electromagnetic waves
Radio
From its birth early in the ________ broadcast radio astonished and delighted the public by providing news and entertainment with an immediacy never before thought possible.
20th century,
In__________, a couple of 50-watt radio stations were established in Pasay and in Manila by________
June 1922, Henry Hermann.
The oldest existing radio station in the country today is
DZRH.
. It first signed on in 1939 as KZRH. The last two letters of the call station stands for _________ , after H.E. Heacock, the original owner of the station and one of the largest chains of department stores in the Pacific Rim.
DZRH, Radio Heacock
Radio programming from the pre-war to the early post-war period was primarily _______and, as expected, “flavoured with colonial productions” including even canned American serials.
entertainment-oriented
News and public affairs programming, including government programs, were virtually unheard until a few years before the ___________
end of World War II.
In 1929, the first provincial radio station, _________ was established in Cebu City.
KZRC
played an important role in keeping the Filipino spirit alive during World War II.
Radio
The then KZRH broadcasted the __________ from its transmitter physically transferred in Corregidor
” Voice of Freedom”
Anchored by ___________, its stirring broadcast announcing the fall of Bataan in 1942 is a classic in broadcast journalism — “Bataan has fallen… But the spirit that made it stand, a beacon to all liberty-loving people of the world, cannot fall.”
Norman Reyes
In ______, and the end of Japanese occupation, heralded the real birth of Philippine radio.
1945
Republic Broadcasting System’s DZBB, started by ________ on ______, became famous for on-the-spot news coverage, and for “Newscoop,” a program on which controversial individuals discussed “hot” subjects.
Bob Stewart, March 1, 1950
The range of radio changed in 1959, with the
“transistor revolution.”
Who asked CARE to donate a few thousand transistor radios for the barrios, explaining that these would “combat subversive elements in the rural areas,” most of which did not and still do not have electricity.
President Carlos P. Garcia
the use of radio for agriculture and rural development became more pronounced.
By 1960s to the 70s,
Institutions such as the ________, __________, __________ , ___________were among the advocates of farmcasting and developmental communication.
Department of Agriculture, UP at Los Baños, International Institute for Rural Reconstruction (IIRR), Philippine Rural Reconstruction Movement (PRRM) and the International Rice Research Institute (IRRI)
is now acknowledged as the primary source of news and the most pervasive, persuasive, and credible medium.
Radio
Radio reaches _________percent of the population with over 25 million sets nationwide.
85 to 90
is the second most used and most trusted source of political information in the Philippines. In 2013, roughly two-thirds of the country’s population listens to radio, with 41.4 percent listening at least once a week, according to the Philippine Statistics Authority.
Radio
