Chapter 3 Flashcards
is more than just a media channel to many Filipinos, it is a way of life. It is part of Filipino culture.
Radio
The fact that radio uses the local language or dialect makes it the most accessible channel to the____
Filipino masa
From the traditionalpanawagansduring personal tragedies or natural disasters, the tearjerkers of Tiya Dely Magpayo, knowledge power of Ernie Baron, eccentric health advises from Johnny Midnight and of course, the most requested songs in pop music radio stations.
Radio
sound communication byradio waves, usually through the transmission ofmusic, news, and other types of programs from single broadcast stations to multitudes of individual listeners equipped with radio receivers
Radio
the wireless transmission and reception of electric impulses or signals by means of electromagnetic waves
Radio
From its birth early in the ________ broadcast radio astonished and delighted the public by providing news and entertainment with an immediacy never before thought possible.
20th century,
In__________, a couple of 50-watt radio stations were established in Pasay and in Manila by________
June 1922, Henry Hermann.
The oldest existing radio station in the country today is
DZRH.
. It first signed on in 1939 as KZRH. The last two letters of the call station stands for _________ , after H.E. Heacock, the original owner of the station and one of the largest chains of department stores in the Pacific Rim.
DZRH, Radio Heacock
Radio programming from the pre-war to the early post-war period was primarily _______and, as expected, “flavoured with colonial productions” including even canned American serials.
entertainment-oriented
News and public affairs programming, including government programs, were virtually unheard until a few years before the ___________
end of World War II.
In 1929, the first provincial radio station, _________ was established in Cebu City.
KZRC
played an important role in keeping the Filipino spirit alive during World War II.
Radio
The then KZRH broadcasted the __________ from its transmitter physically transferred in Corregidor
” Voice of Freedom”
Anchored by ___________, its stirring broadcast announcing the fall of Bataan in 1942 is a classic in broadcast journalism — “Bataan has fallen… But the spirit that made it stand, a beacon to all liberty-loving people of the world, cannot fall.”
Norman Reyes
In ______, and the end of Japanese occupation, heralded the real birth of Philippine radio.
1945
Republic Broadcasting System’s DZBB, started by ________ on ______, became famous for on-the-spot news coverage, and for “Newscoop,” a program on which controversial individuals discussed “hot” subjects.
Bob Stewart, March 1, 1950
The range of radio changed in 1959, with the
“transistor revolution.”
Who asked CARE to donate a few thousand transistor radios for the barrios, explaining that these would “combat subversive elements in the rural areas,” most of which did not and still do not have electricity.
President Carlos P. Garcia
the use of radio for agriculture and rural development became more pronounced.
By 1960s to the 70s,
Institutions such as the ________, __________, __________ , ___________were among the advocates of farmcasting and developmental communication.
Department of Agriculture, UP at Los Baños, International Institute for Rural Reconstruction (IIRR), Philippine Rural Reconstruction Movement (PRRM) and the International Rice Research Institute (IRRI)
is now acknowledged as the primary source of news and the most pervasive, persuasive, and credible medium.
Radio
Radio reaches _________percent of the population with over 25 million sets nationwide.
85 to 90
is the second most used and most trusted source of political information in the Philippines. In 2013, roughly two-thirds of the country’s population listens to radio, with 41.4 percent listening at least once a week, according to the Philippine Statistics Authority.
Radio
It also remains to be the most pervasive medium, reaching even the remotest areas of the country.
Radio
The two principal forms of popular culture conveyed by radio are
popular music and the radio soap opera.
are so diversified that there is always a program suited to the taste of every sector — housewife, students, businessman or entrepreneur, music enthusiast (from pop music to rock and revivals), religious, farmer, sports enthusiast, among others.
Programming content and format
Since over __ percent of radio stations are commercial, it is expected that programming is dictated by consumers’ (or listeners’) wants and tastes as measured by the ratings game.
90
_________programming usually consists of news and public affairs, public service , soap opera (drama), talk shows which focus on national and local issues or entertainment (movie) trivia.
AM stations
One AM station has reformatted its programming thrust to focus on ____
“showbiz tsismis” (movie gossips) !
are still dominated by music programming. Most provide a variety of music beats although some specialize in jazz, pop songs, rock and even revivals.
FM stations
implies a conversation
“The “social” in social media
viewers seldom engage with the programme-makers of the show that they are watching
TV
is different to traditional forms of communication such as through newspapers, television, and film.
Social media
anyone with access to the internet (for example through public libraries)
cheap
the tools are easy to use
Accessible –
allows almost anyone to do things that previously were only the preserve of well-resourced organisations
Enabling –
is definitely not about one-way communication to a large audience from big organisations.
. Social media
Who’s on Social Media?
Organizations Individuals
refers to online tools and services which allow an exchange of ideas, information, videos, pictures, and graphics
Social media
also allows easy sharing and distribution of existing content to others so that professional work can be shared through networks.
Social media
Those ages 8 – 18 spend more than ________ with such devices. And that does not count the hour and a half that youths spend texting or talking on their phones
7 hours a day
dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%
Bad side of social media
▶ Teens who use Facebook more often show more narcissistic tendencies.
▶ Young adults who have a strong Facebook presence show more signs of other psychological disorders, including antisocial behaviors, mania and aggressive tendencies.
Good side of social media
▶ Young adults who spend more time on Facebook are better at showing “virtual empathy” to their online friends.
Negative Aspects of Social networking
Privacy Issues
Addiction
Diminishing Social Skills
who argued; “In an age when internet devices are always on, meeting face-to-face is becoming increasingly rare as people choose to meet screen-to screen…What is this new dynamic doing to normal social interaction? How do these devices and social media services, such as Facebook, affect the way we socialize and communicate with each other?
But, more than that, what impact do these social networks have on their user’s mental health?
Vito Pilieci (The National Post Reporter)
Awareness
▶ Being a part of the social media revolution requires personal education and responsibility of the hazards.
▶ Parents should become familiar with the warning signs of the negative impacts to their children.
