chapter 2

Question 1

Concerns in the Philippine pop culture

Answer 1

A 3rd world country
Numerous Indigenous/Ethnic groups still unurbanized
Long history of colonization
Current socio-economic state

Question 2

means the people

Answer 2

Populus –

Question 3

is not just culture “of the people” but more specifically of the mass, generally understood to be urban and industrialized.

Answer 3

“popular culture”

Question 4

-generated culture in the Philippines is what can be properly called popular culture;

Answer 4

Mass media

Question 5

– film, radio, television, the large-circulation press

Answer 5

Electronic media

Question 6

(social media – facebook, twitter, instagram, tiktok, etc.)

Answer 6

Internet powered media

Question 7

Concerns and critic about media

Answer 7

What cultural values were being transmitted?
How well was the transmission being done?
To whom, with what effect, and to what purpose?

Question 8

was the only outlet for short story and popular novels.

Answer 8

Liwayway,

Question 9

were hardly ever published except in university-based publications, and when performed, reached only those of the immediate spatial community, the urban community, the school community, the town, the barrio.

Answer 9

Plays

Question 10

The first Filipino comic strip was _______which first appeared in 1929

Answer 10

“Kenkoy”

Question 11

Creator of kenkoy

Answer 11

Antonio Velasquez – creator

Question 12

It’s main character pictures the “foibles of Filipinos grappling with the new manners and mores brought about by urbanization”

Answer 12

Kenkoy

Question 13

Kenkoy was joined by other characters by 1931 namely,

Answer 13

Kulafu – who roamed the mountains of Luzon
Huapelo – the Chinese corner store owner
Saryong Albularyo – the barrio doctor whose last name meant a quack
Goyo and Kikay – local counterparts of Maggie and Jiggs

Question 14

– who roamed the mountains of Luzon

Answer 14

Kulafu

Question 15

– the Chinese corner store owner

Answer 15

Huapelo

Question 16

the barrio doctor whose last name meant a quack

Answer 16

Saryong Albularyo –

Question 17

– local counterparts of Maggie and Jiggs

Answer 17

Goyo and Kikay

Question 18

Philippine comic books heroes

Answer 18

Dyesabel
Karina Kariton
Phantomanok
Darna

Question 19

Since 1972 and martial law, the ______ have also been used by government agencies to carry such developmental messages as the ___________housing programs, and family planning.

Answer 19

komiks, Green Revolution (home vegetable gardens)

Question 20

are created for a popular and not an elite audience, by artist who, although motivated by profit, have their finger on the public pulse, their ears angled to the public voice, their minds tuned to the public dream

Answer 20

Komiks

Question 21

sees the komiks as having taken on different roles: “purveyor of entertainment and moral lessons, disseminator of values and attitudes, and even a source of practical knowledge on farming, government policies, medicine and science.”

Answer 21

Dr. Soledad Reyes

Question 22

A popular form of mass media, film is a remarkably effective medium for conveying drama and evoking emotion.

Answer 22

film

Question 23

The first films shown in the Philippines were short feature called

Answer 23

cinematrografo.

Question 24

In 1909, two Americans, _______________, produced the first two locally made feature films, both on the life of Jose Rizal.

Answer 24

Yearsley and Gross

Question 25

The first full-length film, was Jose Nepomuceno’s _________” in 1919

Answer 25

“Dalagang Bukid,

Question 26

In 1924, there were __________all over the Philippines, thirty-four in Manila, nineteen in Negros, seventeen in Rizal province, sixteen in Pampanga, fourteen in Laguna, thirteen in Tayabas, and five in Iloilo.

Answer 26

214 moviehouses

Question 27

There were _______ in the country, a 25 percent increase over 1938 and eleven movie companies with a paid-up capital of almost 430,000 pesos.

Answer 27

345 sound theaters