CHAPTER 3: THE HOTEL GUEST Flashcards
Reservation that are made to bring more than one guest
Group rooms
Booking is made through a travel agent and offered at lower rates
Group rooms
Acts as liaison between guest and the hotel
Intermediaries
How many group rooms are “on the books” on a given night
Group base
Originate from individual reservation
Transient rooms
Time between when an individual reservation is made and when that reservation is due to arrive
Individual booking cycle
No way to predict when discuss will arrive
Non-group rooms
Made by guest arriving on announced at hotel
Walk in reservation
Network of travel and hospitality entities that communicate via integrated computer system
Global distribution system
Originally developed by airlines to link their availability to travel agents
Global distribution system
Fee paid by a hotel owner to a chain or management company in return for operational and management fee
Management fee
10% rate of hotel is paid to travel agents
Commission
Portion or segment of the actual or potential business mix at any given hotel
Market segment
Consists of four profit companies and usually pays higher rates than others
Corporate segment
Grouping of individuals or companies that share common purposes or goals and they are more cost conscious
Association segment
