Chapter #3 - 09/16/24 Flashcards
measurements, mistakes, and misunderstandings
what information do you need to know about a survey or poll in order to correctly interpret the results ?
how do you determine whether open or closed questions were used in a study, and how the form might affect the results ?
what type of concepts are hard to measure and which methods are used to try to measure them?
- concepts regarding emotions and feelings are hard to measure and gain a genuine real results.
- the methods we use to try and measure them include surveys created by researchers to self examine and create conclusions
explain the different types of measyrement variables :
define validity in a study :
define reliability in a study :
define bias in a study :
what is the reason for natural variability ?
what is an open question ?
what is a closed question ?
TRUE OR FALSE
simple changes of words can lead to big changes in answers ?
TRUE
how many pitfalls are there when asking questions ?
7
what are the 7 pitfalls when asking questions ?
- deliberate bias
- unintentional bias
- desire to please
- asking the uninformed
- unnecessary complexity
- ordering of questions
7.confidentality and anonymity
define “deliberate bias” :
questions can be purposely worded to support a certain cause
define “unintentional bias” :
questions are worded such that the meaning is misinterpreted by many
define “desire to please” :
most respondents have a desire to please the person who is asking the question
define “asking the uninformed” :
people do not like to admit they don’t know what you are talking about
define “unnecessary complexity” :
if questions are to be understood they must be kept simple
define “ordering of questions” :
the order in which questions are presented can change the results
define “confidentiality and anonymity” :
people answere differently based on degree to which they are anonymous
for deliberate bias what makes the wording of the question appropriate ?
appropriate wording should not indicate a desired answer
why do we experience unintentional bias ?
because the same word can have multiple meanings
give an example of unintentional bias ….
“do you use drugs?” — need to specify if you mean prescription drugs, illegal drugs, etc
TRUE OR FALSE
the same word can have multiple meanings ?
TRUE
why do we experinece desire to please ?
people tend to understand responses about undesirable social habits, and vice versa
what are some things we may witness during unnecessary complexity ?
- too confusing
- asking more than one question at once
explain how the following is an example of “ordering of questions” :
- to what extent do you think teenagers today worry about peer pressure related to drinking alcohol ?
- name the top five pressures you think face teenagers today.
it is likely that respondents will name peer presure related to drinking alcohol as one of the 5 choices
define “confidentiality” :
researcher promises not to release identifying information about respondents
define “anonymity” :
researchers doesn’t know identuty of respondents
why do we witness confidentiality and anonymity ?
- certain topics can be more private, self considered as “embarrassing” or even scary to share
- based off whether ur identity is more unknown, a participant may be way more willing to share openly and honestly
what are some topics where we may witness confidentiality and anonymity ?
- sexual assault
- abuse
- rape
- eating disorders
here is a potential survey question “do you support cutting the lunch period from 60 minutes to 40 minutes, so that teachers have more time to spend teaching”
which two of the seven pitfalls applies to this question?
deliberate bias and unnecessary bias
how would you reqord thw follwoing question to avoid pitfalls ?
“do you support cutting the lunch period from 60 minutes to 40 minutes, so that teachers have more time to spend teaching”
“do you support or not support shortneing the lunch period from 60 minutes to 40 minutes ?
define an open question :
respondents allowed to answer in own wordsw
what is an advantage to open questions ?
no limit options
what is a disadvantage to open questions ?
responses are difficult to summarize; wording of the questions may exclude answers
define closed questions :
rspondents given list of alternatives from which to choose answer. often an ‘other’ choice is provided. Often an ‘other’ choice is provided
what is an advantage of closed questions ?
easier to administer and analyze than open questions
what is an disadvantage of closed questions ?
options are limited; respondents will rarely volunteer a choice using ‘other’
what type of questions can you use their own words, as much as they’d like ?
open questions