Chapter 2 - The Modern Hotel Industry Flashcards by Nya Olivares | Brainscape

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Brand

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Brand Equity

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Breakage

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Business Travelers

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Leisure Travelers

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Casino Hotels

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Hotels

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Condominium

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Timeshares

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Conference Centers

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Economy Hotels

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Budget Hotels

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Limited Service Hotels

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Franchising

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Inclusive Tour ( IT ) Package

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Management Companies

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Mixed-Use Projects

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Packaging

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Preferred-Guest Programs

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Real Estate Investment Trusts (REITs)

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Segmentation

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Spas