Chapter 2 - The Insurance Market Pt2 Flashcards
What is meant by the ‘marketing mix’ in insurance?
Making decisions on product, price, promotion & place
Why is distribution a very important component in the ‘marketing mix’
Affects pricing & impacts upon shape of product or its presentation so Insurers select most effective way (cost vs reward)
What is meant by a direct marketing channel?
Employees of the Insurer sell insurance products or direct mailing techniques/websites are used to promote sales
What is meant by an indirect marketing channel?
intermediaries are paid by the Insuer to promote products on their behalf (also price comparison website)
Name 3 benefits and 3 drawbacks of direct marketing channels
- Reduced cost as direct to customers
- Increased speed of purchase
- Control of customer experience
- Limited product available
- Cost of advertising and promotion
- No independent advice (so lots of regulation)
Benefits of indirect marketing channels
- Intermediaries have incentive to sell from commission
- Intermediaries can provide advice
- Intermediaries can provide other services (help w/ claims)
- Has responsibility for intermediary so must make sure is complying with FCA standards.
Explain a delegated authority scheme
Intermediaries are authorised to issue cover on behalf of Insurer. Binders give great deal of flexibility to intermediary within defined limits so Insurers gain more business.
Explain what is meant by an MGA
Managing general Agent = specialist intermediary who has delegated authority for one or more insurers and perform functions such as binding, underwriting, marketing, appointing loss adjusters and handling claims.
What is bancassurance
arrangement between a bank and insurance company where insurance products are sold to the banks customers (traditionally through bank branches)
Explain the benefits of Bancassurance
Access to each parties scale efficiencies
Lower risk to businesses
Access to previously unavailable sources (from other party’s company)
Opportunity for joint product development
Access to brands and reputations
Marketing development
What is a price comparison website & how do they work?
Uses web-based extraction tools to collect & analyse (aggregate) information from different data sources to provide an online service to those wishing to compare prices on a particular insurance product.
Why reinsure at all?
- Several losses which are connected
- Large losses
What are the 4 purposes of reinsurance and brief explanation of them?
- Smoothing peaks and troughs (stability) - Helps to spread costs (or large losses) over a longer period of time.
- Protecting the portfolio - Protecting the pool from the effect if large losses or a series of losses arising from a single cause (catastrophe reinsurance for weather related claims)
- Improving customer service - extra capacity created for customers as Insurers can accept risks greater than their own net capacity.
- Entering new business areas - Extra capacity for Insurer when gaining experience in a (new) class of business
What is a facultative reinsurance?
Arranging reinsurance on a single known risk
What is a ‘treaty’ in reinsurance?
Placing a range of risks within an agreed criteria (portfolio/class of businesses as a whole). Some arrangements provide a means of sharing risks in agreed proportions and others that protect against losses exceeding a certain amount.
What are the 3 types of reinsurers?
- Specialist reinsurance companies that do not transact insurance business
- Lloyd’s syndicates
- Insurance companies that also act as reinsurers
What is retroceding?
When reinsurers seek to transfer some of their risks through more reinsurance, called retrocession.
What is the name for an insurer who buys reinsurance?
Reinsured, cedant or ceding office
What are the two main centres of reinsurance?
- Lloyd’s
- IUA
What is the LUC & what is their primary function?
London Underwriting Centre - to produce clause wordings for the London Market. Based in the city
What is an underwriter? What are their functions?
Manage the insurance pool as effectively and profitably as possible
Function:
- Assess the risk that people are bringing to the pool
- Determine whether to accept
- Determine terms, conditions and scope
- Calculate suitable premium
An underwriter may be: (4 types)
- Person employed by an insurance company to make decisions on acceptance/premiums
- Employee of insurance broker, AR or MGA servicing delegated authority
- Lloyd’s underwriter, accepting risks on behalf of Lloyd’s members
- Term to describe an insurance company itself
Who are claim’s personnel & what is their role?
Assess how much a claim will cost & ensure there is an adequate reserve prior to payment. The role of claims personnel is to deal quickly, fairly and cost effectively with all claims.
What is a loss adjuster?
Expert in processing claims from start to finish & acts for the Insurer. They:
- Investigate circumstances
- Determine whether policy covers loss
- Facilitate emergency measures
- Negotiate amounts claimed
- Negotiate with specialist suppliers
- Make recommendations
Aim is to be fair to both insured and insurer. They are independent and professionally qualified. Can summarise this more.
What is a loss assessor?
Expert in dealing with insurance claims and acts on behalf of insured, preparing and negotiating their claims.
What is a surveyor & those providing forensic services? & When are they used?
Carry out functions on behalf of insurers which are relevant for risk assessments. Use expertise to determine exact causes of loss of damage. Used to establish fires, evidence for fraud, lack of maintenance, evidence that supports a policy exclusion, identifying 3rd party negligence etc. Often used for more specialist claims than a claims handler and for formal investigations