Chapter 2: Surveys

Question 1

close-ended question

Answer 1

a question asked of a respondent that imposes a limit on the possible responses

Question 2

Likert-scale

Answer 2

a way of formatting a survey question so that the respondent can choose an answer along a continuum

Question 3

open-ended questions

Answer 3

a question asked of a respondent that allows the answer to take whatever form the respondent chooses

Question 4

negative questions

Answer 4

asks respondents what they don’t think instead of what they do think

Question 5

pilot study

Answer 5

a small-scale study carried out to test the feasibility of conducting a study on a larger scale

Question 6

probability sampling

Answer 6

any sampling that uses randomization

Question 7

simple random sample

Answer 7

a particular type of probability sample in which every member of the population has an equal chance of being selected

Question 8

response rate

Answer 8

the number or percentage of surveys completed by respondents and returned to researchers